Media Seascape Episode 8: Audio with Jennifer Lane from the IAB
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Media Seascape Episode 8: Audio with Jennifer Lane from the IAB
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About this listen
Kristen and Dave speak with Jennifer Lane - Industry Lead for Audio from the IAB - to discuss some of the exciting developments in Audio. With podcasting and streaming audio exploding, and the potential for marketers continuing to grow & evolve, we were thrilled to speak to Jennifer about the following:
-Why is an audio resurgence occurring -- what can we attribute such a quick rise in revenue growth to, and what makes audio so addicting for consumers? -A status on on programmatic audio -An update on where the IAB is with regard to audio measurement -How do metrics and tracking capabilities differ for radio, streaming and podcasting? -What are some of the new formats audio advertising is adopting outside of the 15 or 30 second spot? +some thoughts on consolidation regarding technology players in the industry and potential for future growth