• Mehul Patel - Prosimo

  • Aug 2 2024
  • Length: 18 mins
  • Podcast

Mehul Patel - Prosimo

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  • Summary

  • Mehul Patel, Head of Marketing and Customer Insights at Prosimo, discusses the innovative go-to-market approach at Prosimo. He emphasizes the importance of understanding buyers and their purchasing behavior, and tailoring the go-to-market strategy accordingly. Patel also mentions the significance of data visualization and tracking success through key performance indicators (KPIs). He advises startups to have a clear story and let the data support it. Additionally, Patel highlights the importance of internal marketing and getting everyone in the company to think like marketers.
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