• Member Relations At The Heart Of Our Industry

  • Jan 5 2024
  • Length: 42 mins
  • Podcast

Member Relations At The Heart Of Our Industry

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  • Summary

  • Isabella Graf moved to the United States from her native Germany early in life. She may be a shining example not only of proverbial "American Dream," but also of the experience and education available in the private club industry, where she is fast becoming one of its leaders. Chosen to be a regional leader for the United States Professional Tennis Association and Head Professional at The Landings in Fort Myers, Florida, Graf is looking to become a mentor in her own right after learning from so many. As a graduate of the Professional Tennis Management (PTM) program at Methodist University, and with three internships under her belt, one for each summer through her collegiate years, Graf believed, she was well prepared for the industry. That was until she realized that member relations, not teaching, is at the heart of our industry. Those internships at the clubs, she says, were crucial to her development just as much as her work in the classroom and understanding stringing techniques. Standards and character are what Isabella looks for when hiring. She realized early in her career that these were the two traits required of a leader in the hospitality business, and through her own self-reflection and discipline, raised the bar for herself, personally. And now, she looks to these traits when raising the bar for a racquets program and while hiring to fill positions to bring that program to a "best-in-class" status. Graf is going places and understands the industry far better than many of her more senior colleagues. Listen in as she explains how she looks to be a mentor in her own way, not just to other female teaching professionals, but to all in the business of member relations.
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