On Meme Team, we talk about how to own your own story, narrative, and platform.

This episode is brought to you by ⁠Sequel.io⁠, the only platform that lets marketers host webinars directly on your website. You can see what your audience does on your site before, during, and after your webinar — giving you better data for retargeting and sales management. Learn more at ⁠Sequel.io⁠.

- Athlete - brand relationships have changed and we're here for it

- Uber Eats is competing to own all the verticals so they can compete with Waymo.

- Deloitte wants you to know how hard their people work, but at least it's FOR you.

- What are wedding content creators??

Follow us:

Sonia Baschez (@soniabaschez): ⁠⁠⁠LinkedIn⁠⁠⁠ and ⁠⁠⁠Twitter/X⁠⁠⁠

Amanda Natividad (@amandanat): ⁠⁠⁠LinkedIn⁠⁠⁠, ⁠⁠⁠Twitter/X⁠⁠, and ⁠Instagram⁠

Sonia's consulting firm: ⁠bendgrowth.co⁠

Amanda and her newsletter: ⁠amandanat.com⁠

Meme Team: ⁠memeteampodcast.com⁠

Our sponsor: ⁠Sequel.io

We talk about when to own vs. sell your brand.

This episode is brought to you by Sequel.io, the only platform that lets marketers host webinars directly on your website. You can see what your audience does on your site before, during, and after your webinar — giving you better data for retargeting and sales management. Learn more at Sequel.io.

- We break down what Taylor Swift reclaiming her masters teaches marketers about community marketing, and creators about ownership.

- Hailey Bieber sells Rhode for $1B — but don’t call it a brand-building masterclass. It’s a story about product-market fit, aesthetic timing, and great hiring.

- Instagram’s 3:4 update isn’t just a layout change — it’s a signal. We talk platform-native content and what marketers should be testing now.

- Thoughts on Oura’s “Give Us the Finger” campaign. We discuss the clarity, the targeting, and the wink to their next growth segment.

Follow us:

Sonia Baschez (@soniabaschez): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠⁠

Amanda Natividad (@amandanat): ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter/X⁠, and Instagram

Sonia's consulting firm: bendgrowth.co

Amanda and her newsletter: amandanat.com

Meme Team: memeteampodcast.com

Our sponsor: Sequel.io

Did you know the American Music Awards were this week? We don't think anybody did.

• Google I/O: What the AI announcements mean for marketers

• Dyson's new vacuum (and how the Coanda effect works!)

• The AMAs nobody went to: Taylor Swift and Billie Eilish won, but didn't go. Gwen Stefani and Blake Shelton performed... but didn't do it live. And people hated on Jennifer Lopez.

• Red Lobster's and Joey Fatone's $19.99 in 1999 moment. (Can you send us Cheddar Bay Biscuits?)

Follow us:

Sonia Baschez (@soniabaschez): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠⁠

Amanda Natividad (@amandanat): ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter/X⁠, and Instagram

Sonia's consulting firm: bendgrowth.co

Amanda and her newsletter: amandanat.com

Meme Team: memeteampodcast.com