• Mini: The Power of Influencers

  • Jul 10 2024
  • Length: 10 mins
  • Podcast

Mini: The Power of Influencers

  • Summary

  • Around the pandemic we saw an explosion of social media influencers -

    You know, those ads of random internet people (maybe you've seen before) casually chatting to you about a product or experience they had that you'll totally love.

    As it turns out, these so-called "peer" influencers may be changing our brains more than we realize.

    Enjoy this mini episode as not only a wrap-up to influence, but a preview for one of the next full episodes coming out this season!

    For more ways to get involved with the Brain Blown Community, head to ⁠⁠⁠⁠⁠⁠⁠www.patreon.com/brainblownpodcast⁠⁠⁠⁠⁠⁠⁠ to learn about our offers!

    If you have any topic suggestions for future episodes, don't hesitate to reach out! Send us an email at info@brainblownpodcast.com.

    We'd love to hear from you.


    REFERENCES

    Introduction to the Journal of Marketing Research, Special Issue on Neuroscience and Marketing -- Colin Camerer and Carolyn Yoon

    Persuasion, Influence, and Value: Perspectives from Communication and Social Neuroscience -- Emily Falk and Christin Scholz

    What can neuroscience offer marketing research? -- Billy Sung and Nicholas J. Wilson

    Neuroscience in Marketing: Assessment of Advertisement; Memory by Means of Facial Muscles; Movement Analysis -- Calga Pinar, Sanem Alkibay

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