If you were looking for an affordable, easily accessible, clean, and sustainable skincare brand then you will love our latest guest. Marta Cross is the Founder and CEO of APTO Skincare, a minimalist, cruelty free, vegan (of course!), sustainable and affordable brand with products costing $20 and under. We spill the green tea with Marta on starting APTO and how the brand has grown slowly and why she took the decision recently to streamline APTO’s product line from over 40 products to just seven hero products – a brave decision in an industry that tends to push us to buy more beauty products than we actually need and is fueled by the trendiest newest thing. In this episode you’ll hear:How APTO started and why making clean skincare affordable is important How APTO have evolved their packaging to be more sustainable using aluminum and post-consumer resins and how they bring customers along the packaging journey to embrace imperfections What slow growth looks like for a clean skincare brand How feeling overwhelmed and paralyzed about sustainability is a common feeling and what Marta does to overcome thisHow plastic consumerism impacts wellbeing and fertilityPartnering with value driven organizations to do better, learn and deliver sustainable solutions How consumers can make conscious and sustainable product choices and why brands need to be clear what their values are If you enjoyed this episode and it inspired you in some way, we’d love to hear about it and know your biggest takeaway. Take a screenshot of yourself listening to the episode on your device, post it to your Instagram Stories, and tag Ashley and Jasmine @Beautyandimpact and our guest Marta Cros @APTOSkincareAbout APTO Skincare:APTO is a natural skincare brand for people looking to simplify their skincare routines with affordable, clean and eco-friendly products that do what they actually say they’re going to do. Their (real) in-house formulation and production makes APTO a brand that can promise and deliver.About Marta Cros:Marta Cros is a seasoned wellness entrepreneur and the founder of APTO Skincare. Barcelona-born and Brooklyn-based, Marta spent much of her childhood on a tennis court as a professional player. After retiring from the sport and graduating from ESADE in Spain and getting an MBA from INSEAD in France, she landed an array of corporate jobs that took her around the globe, living in ten cities in ten years. Marta spent time working in fashion in New York City before launching her first independent venture: The Ritualist, an at-home facial service that disrupted the traditional spa model. Honing her business skills, Marta launched APTO in 2015 to create clean and affordable beauty products for all. Marta’s vision for APTO goes well beyond skin deep. She firmly believes in the interconnectedness between physical, mental, and emotional wellbeing, and has seen firsthand how beauty products can help someone feel their best. APTO’s thoughtful formulation, production and manufacturing processes—all of which happen at the brand’s manufacturing facility in New Jersey—reflect her keen desire to promote a more environmentally conscious, sustainable future. Links to things mentioned in this episode:Thread - https://threadbeauty.co/A beauty brand for humans of color.KVD Vegan Beauty - https://www.kvdveganbeauty.com/Tattoo-inspired vegan beauty.Novi Connect - https://www.noviconnect.com/ Novi connects brands, manufacturers, and suppliers to verify claims and help launch products faster. Meet complex retailer, regulatory, and environmental standards and discover innovative materials in real-time.Project Beauty Share - https://projectbeautyshare.org/ Project Beauty Share® provides personal hygiene, cosmetics and beauty products to non-profit organizations who serve women and families overcoming abuse, addiction, homelessness and poverty to help restore hope and dignity in their lives. rePurpose Global - https://www.business.repurpose.global/ Connect with Marta Cros:Website: https://www.aptoskincare.com/ Facebook: https://www.facebook.com/aptoskincare IG: https://www.instagram.com/aptoskincare/ TikTok: https://www.tiktok.com/@aptoskincare LinkedIn: https://www.linkedin.com/in/martacros/ https://www.linkedin.com/company/aptoskincare/ Connect with Ashley Renne Nsonwu and Jasmine Hill:Website: https://www.beautyandimpact.com/ Facebook: https://www.facebook.com/beautyandimpact IG: https://www.instagram.com/beautyandimpact/ Twitter: https://twitter.com/Beautyandimpact Ashley: https://www.instagram.com/heyashleyrenne/Jasmine: https://www.instagram.com/jasminepennamma/ Hosted on Acast. See acast.com/privacy for more information.
