• Enhancing Customer Experience: Lessons from Disney and Your Business
    Sep 17 2024

    Welcome to another enriching episode of MOJO: The Meaning of Life and Business.

    Today, we're going to explore a crucial yet frequently overlooked element of running a successful business—customer experience and visibility. Drawing inspiration from Walt Disney's thoughtful design of Disneyland, where even the windows on Main Street USA are positioned for children's visibility, we'll examine how every detail contributes to creating a magical and inclusive experience for all visitors.

    In this episode, we'll delve into practical ways to incorporate such thoughtful design into your own business. We'll discuss the importance of making your website accessible by adding captions to videos and providing transcripts for audio files. We'll also touch on the necessity of ADA compliance for physical businesses to cater to all customers, including those with disabilities. Furthermore, we'll talk about the significance of maintaining a professional appearance to build and sustain your brand's reputation.

    Join us as we break down these essential strategies to improve your business visibility and customer experience, ensuring that you’re not just meeting but exceeding your clients' expectations. Together, we'll uncover how these thoughtful approaches can lead to better results and greater success for your business. Let's dive in!

    Keywords: business, prospective customers, visibility, customer experience, Disney, Disneyland, Disney World, Magic Kingdom, Main Street USA, windows, children, strollers, happiest place on earth, adults, website, accessibility, videos, captions, audio files, transcripts, hearing disabilities, physical business, Americans with Disabilities Act, ADA, accessible entrances, wheelchair, brand, reputation, public presentation, prospective clients, customer service, brand manifestation

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    6 mins
  • 9/11 Reflections: The Meaning of Life and Business 23 Years Later
    Sep 10 2024

    Hello and welcome to another episode of MOJO: The Meaning of Life and Business. This week marks 23 years since the tragic events of September 11, 2001. It's a day etched in the memories of many, yet for some, it's an event they only know from history books. In this deeply reflective episode, we delve into the profound impact of that fateful day, honoring the lives lost and the heroes who emerged.

    Jennifer shares her own harrowing experience as a 9/11 survivor and her ongoing search for the 'guardian angel' who helped her escape Manhattan that day. We explore the concept of remembrance and the importance of taking action to honor those affected by the attacks, including many who still struggle with related illnesses. This episode is a heartfelt call to ensure that 'never forget' is more than just a phrase—it's a commitment to those we've lost and those who continue to suffer.

    Tune in as we discuss the true meaning of life and business in the context of such a significant historical moment, and consider how each of us can contribute to the legacy of those we remember. Here's to your success and the enduring spirit of resilience.

    Keywords: 9/11 anniversary, September 11 attacks, 23rd anniversary of 9/11, meaning of life, business, 9/11 survivors, tribute, 9/11 reflection, remembering 9/11, World Trade Center attack, Pentagon attack, Shanksville Pennsylvania, time heals all wounds, honoring 9/11 victims, guardian angel, 9/11 related illnesses, never forget, impact of 9/11, Pearl Harbor, December 7, firefighters, police officers, emergency medical technicians, 9/11 exposure, 9/11 history, 9/11 tribute activities, Twin Towers, life lessons from 9/11, collective memory

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    6 mins
  • Labor Day: Reflections on Work, Passion, and Meaning in Life and Business
    Sep 3 2024

    Welcome to another episode of MOJO: The Meaning of Life and Business. This week, in celebration of Labor Day, we explore the evolving significance of this holiday in the United States and its impact on our work, passion, and daily lives. Host Jennifer Glass delves into the historical roots of Labor Day, its transformation over the years, and its current representation as the unofficial end of summer. Join us as we explore the intersection of work and passion, finding meaning in daily tasks, and achieving work-life integration. Discover how individuals like Fernando have reshaped their careers to align with their true passions and learn how to pursue fulfillment in both work and life. So, tune in to this thought-provoking episode of MOJO, and here's to your success.

    Keywords: Labor Day, holiday, workforce, union, barbecues, retail stores, summer, New York metro area, work-life integration, work-life balance, passion, meaning, business, career, opportunities, IT technician, personal trainer, COVID, fulfillment, inner peace, joy, deathbed, life, United States, children, school, sales, barbecues, beach, relaxation, success

    About Jennifer: Jennifer Glass is a well-respected host and commentator in the United States. She has a passion for discussing the meaning of life and business, and often explores how holidays like Labor Day have evolved over time. With a focus on the changing dynamics of the workforce, Jennifer is dedicated to celebrating and honoring all professionals who pursue their passions. Through her insightful discussions and thought-provoking analysis, she provides a platform for meaningful conversations about the intersection of work, life, and the pursuit of happiness.

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    8 mins
  • Cost-Effective Marketing: Joint Ventures, List Management, and Soft Sells
    Aug 27 2024

    Welcome to another enlightening episode of MOJO: The Meaning of Life and Business, where we unravel the mysteries of marketing on a shoestring budget. Our host, Jennifer Glass, delves into the pivotal question of how businesses can effectively promote themselves without hefty marketing expenditures. As the business landscape constantly fluctuates, Jennifer delves into the crucial strategies to get your brand out there and generate leads, especially during downtimes. From the power of joint ventures to reimagining your email list strategy, Jennifer uncovers the keys to impactful, cost-effective marketing. Join us as we explore how to establish genuine connections with potential customers, propelling your business towards success and meaning in both the professional and personal realms.

    Keywords: business, marketing investment, joint venture strategy, plumber, electrician, realtor, partnership, customer referral, list management, messaging, email marketing, alumni affairs, fundraising, university donations, soft ask, call to action, relationship building, sales strategy, value proposition, joy in business, success mindset, business growth, networking event, lead generation, branding, customer retention, marketing investment, business strategy, small business marketing, business development

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    9 mins
  • Unlocking Facebook Engagement: Bart Graham's Aviation & Humor Strategy
    Aug 20 2024

    Welcome back to MOJO: The Meaning of Life and Business! In today's episode, our host Jennifer Glass delves into an engaging conversation with the fascinating Bart Graham, a guest speaker renowned for his deep involvement with World War II airplanes and warbirds. Bart shares his insights into creating captivating content on social media platforms such as Facebook and LinkedIn, where he shares short, humorous stories from old items and maintains an interactive engagement with his followers. As they both express their mutual interest in space and aviation, their conversation unfolds into a captivating exchange of career aspirations and growth opportunities in the aerospace industry.


    Bart's journey from sales and marketing to motorsports and journalism, and eventually landing in aviation, serves as an inspiring narrative for those navigating career transitions. His deep involvement with his alumni group and passion for planes, automobiles, and now boating, illustrates the diverse facets of his life and his eagerness to explore new horizons even in semi-retirement. As he considers becoming an independent practitioner specializing in membership matters and a potential career as a Facebook page content creator, his dedication to keeping his mind active through volunteer work is truly commendable.


    One of the highlights of the episode includes Bart's remarkable success in growing a Facebook page, particularly with his involvement in the Commemorative Air Force Tampa Bay wing, where he oversaw the growth of the organization's page from zero to close to 6700 followers in a short span of time. Through consistent posting, experimentation, and the incorporation of humor and storytelling in his content, Bart achieved organic growth without following traditional strategies or guidelines. His ability to keep followers engaged through daily posts covering aviation and related topics, engaging with CAF members, and his focus on growing the page's following for fundraising purposes is truly inspiring.


    In addition to their insightful exchange about social media engagement, Jennifer shares her advice for career growth and opportunities for certifications in community management, highlighting Bart's potential as a valuable asset in this field. As the episode draws to a close, Jennifer bids farewell with well wishes for the audience's success, leaving behind a trail of inspiration and meaningful insights. Join us as we embark on a journey of passion, resilience, and professional growth with Bart Graham on MOJO: The Meaning of Life and Business!

    About my guest: Bart Graham is a relationship-driven connector and greeter. Bart is happy to connect people for networking and has the "knack" of collaborating between associations and departments to promote common causes.

    Connect with Bart on Facebook and LinkedIn. And check out the CAF Facebook page that Bart references in this episode.

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    40 mins
  • Learning from History: Navigating Market Adversity and Overcoming Business Challenges
    Aug 13 2024

    In today's episode of MOJO: The Meaning of Life and Business, host Jennifer Glass shines a light on the 9th of Av in the Jewish calendar, a day marked by historical tragedies and mourning. However, she goes beyond the historical significance of this solemn day and makes a thought-provoking connection to the world of business. Jennifer draws parallels between the ancient Jewish experiences of adversity and the modern challenges faced in the business world, emphasizing the importance of resilience and innovation in navigating hardship.

    Using compelling examples from diverse industries, she explores the transformative power of pivoting, quick decision-making, and adaptation in the face of adversity. By weaving in stories of companies like Netflix, Uber, and Kodak, she demonstrates how businesses have not only weathered storms but emerged stronger through strategic shifts.

    Through her passionately delivered insights, listeners are encouraged to reflect on their own experiences of overcoming adversity and to consider how to apply the principles of resilience and innovation to their own businesses. Join us as we delve into this groundbreaking exploration of the intersection between history, tradition, and the world of commerce.

    Keywords: Jewish calendar, 9th of Av, Hebrew month of Av, destruction of the two temples, Spanish Inquisition, Warsaw ghetto, jewish history, land of Canaan, lead generation, revenue optimization, market adversities, economic climate, pivot, fail faster, transformation, Blockbuster, Netflix, Uber, Kodak, market downturn, Covid, labor shortage, presidential election, innovation, resilience, adaptation, mourning, fast day, jewish people, communal world, personal world, adaptation

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    10 mins
  • Speaking with Confidence: Practical Techniques from Harriet Bratt and Jennifer Glass
    Aug 6 2024


    Welcome to another compelling episode of MOJO: The Meaning of Life and Business. In this episode, our host Jennifer Glass is joined by the captivating Harriet Bratt, an expert in the art of speaking confidently in front of people. Together, they unravel the profound impact of public speaking on one's career and share personal experiences and valuable strategies for conquering the fears and challenges associated with speaking in public. From managing distractions during presentations to transitioning from fear to faith, Jennifer and Harriett offer invaluable insights and practical tips to empower aspiring and seasoned speakers alike. Whether you're gearing up for a career-defining presentation or seeking to elevate your public speaking skills, get ready to unearth the wisdom and tools needed to speak with confidence, from two incredibly insightful and experienced speakers.

    About my guest: Knowing that public speaking is mostly about confidence coupled with strategy and competence - Harriet Bratt speeds up the process of feeling comfortable to share using the power of experiential break throughs such as Firewalking, arrow breaks and many more. 
With this instant shift - she will then give the technical side that maintains confidence and improves communication 
 Addressing audiences around the world Harriet brings a powerful energy and passionate presence to support listeners to step into their true potential and understand not only the power of their voice - but how to use it for better results in both business and life.

    Connect with Harriet on Facebook, LinkedIn, Instagram, and on the web at https://www.harrietbratt.com/ Keywords: Public speaking, political world, speaking engagements, partnerships, podcasts, videos, camera shyness, speaking opportunities, preparation, concise key points, tackling fears, speaking goals, handling distractions, unexpected situations, adapting content, refining target audience, faith in public speaking, scripting presentations, positioning on stage, humanizing oneself, maximizing time, grounding oneself, public speaking skills, gaining clients, confidence, social media, speaking from the heart, overcoming fear, BATH method, experiential breakthroughs, shifting from fear to faith.

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    50 mins
  • Creating Value and Personalized Service for Client Generation and Retention with Catharine O'Leary
    Jul 30 2024

    In this episode of MOJO: The Meaning of Life and Business, we dive deep into the world of client generation and retention with market research expert Catharine O'Leary. Join our host, Jennifer Glass, as she explores the importance of understanding client needs, recommending services based on those needs, and emphasizing the human aspect of business relationships. Catharine shares valuable insights from her journey as an economist to becoming the "quiz queen," focusing on consumer behavior and the study of client needs. They stress the significance of providing value and personalized service, encouraging listeners to consider how they would treat their best friend or grandmother in their business decisions.

    The conversation revolves around the shift from transactional to relational conversations with consumers, the need for businesses to understand ideal clients, and the importance of leading with value to build long-term relationships. Notably, Catharine advises financial advisors to focus on solutions and serving client needs rather than pushing products during networking. The episode also touches on the importance of leveraging data from quizzes and surveys to understand and engage with prospects and clients, as well as implementing standard operating procedures for client feedback.

    As the discussion culminates, Catharine and Jennifer stress the cost-effectiveness of retaining clients over acquiring new ones, and the significance of continually gathering feedback to improve client experiences. So, if you're ready to learn the secrets to client generation and retention in the world of business, join us in this captivating episode of "MOJO: The Meaning of Life and Business!"

    About my guest: Catharine O'Leary, known as the 'Quiz Queen,' is an expert in client connection. With over three decades in market research and consumer insights, she specializes in attracting ideal clients and boosting revenue. Her approach uses insightful questions to foster strong client relationships and grow businesses. Join her mission to harness the power of curiosity to connect with your ideal clients.

    What is one interesting thing about you that makes you, YOU?: My sense of humour

    Do you have an offer you'd like to make?: Just a freebie: Uncover the client attraction gaps that are keeping your business from soaring. Gap #1: The Real Client Struggle: Get crystal clear on what your ideal clients struggle with (and want most) so that every strategy you implement lands right on the money. Gap #2: The Perfect Lead Filter: Skyrocket your sales by pre-qualifying leads for your introductory calls, webinars, masterclasses, or sales pages. ·Gap #3: The Effortless Offer: Easily guide your clients to your offer without feeling like you're proposing marriage on the first date.

    Connect with Catharine on Facebook, LinkedIn, Instagram, and on the web at https://catharineoleary.com

    Keywords:

    client needs, client generation, client retention, human aspect, business relationships, personalized service, value, ideal clients, relational conversations, client connection, revenue boosting, financial advisors, networking, co-creation, communication gaps, consumer behavior, market research, intentional questions, market demands, client commitment, client engagement, prospect engagement, client retention, acquisition costs, client satisfaction, standard operating procedure, client feedback, client success journey, actively listening

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    38 mins