Murder, Money, and Funeral Homes Inside Joe Pulizzi’s Gripping Crime Novel

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Joe Pulizzi, regarded as the “Godfather of Content Marketing,” made a surprising shift from the marketing world to the realm of crime fiction.

His suspenseful mystery novel, The Will to Die, is set in a funeral home.

Pulizzi has crafted a gripping story about small-town secrets, sinister motives, and corruption lurking beneath the surface.

We discuss the chillingly plausible scenarios that inspired his work.

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