Within the arena of building a personal brand as an effective, in fact, it is the only effective, consideration of any solo-preneaur. One genre has stood out as a particularly challenging effort for accomplishing this goal of a meaningful personal brand.

Be your profession as a lawyer, accountant, etc., the musician seems to be in an arena all by themselves. Talk about the necessity of personal brand building, nothing in my mind compares, to the challenges of the entrepreneur musician.

The landscape for marketing a musician’s brand today is as topsy turvy as it gets. Perhaps the main income source for many musicians, for the past couple of generations, has been club dates and concerts. This venue provided the foundational bread and butter of nearly every professional musician. Covid has all but decimated the club scene and just like that gone!

Compounding this problem is the music industry has changed drastically with or without pandemic intervention. The technology that beckons the musician from the pandemic collapse is the same road that entices the future. It is this same shifting of market forces that were changing the industry prior actually to Covid meddling. 

Hear the entire show: https://kenmillerconsults.com/category/byob/