• My Thoughts On 3 Hot Celebrity Beauty Brands, Bonus: What To Buy (And What Sucks)

  • Apr 12 2022
  • Length: 32 mins
  • Podcast

My Thoughts On 3 Hot Celebrity Beauty Brands, Bonus: What To Buy (And What Sucks)

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  • Summary

  • It seems like everyone with a blue checkmark next to their name is coming out with some sort of beauty line. There are some celebs that really nail it, *Hi Rihanna* but a lot of them don’t have any business being on the shelves at Sephora. I’m doing a deep dive on three of social media’s most talked about celebrity beauty brands and breaking down: what I liked, what could be improved, and what just needs to stop. My thoughts on Scarlett Johansson’s The Outset, Rosie Huntington-Whiteley’s Rose Inc, and GXVE by Gwen Stefani. I also briefly explain the strategy behind incentivized reviews, trendy marketing tactics around ingredients, and where I think a lot of celebrities have gone wrong in the formulation process. The main reason to tune in? This notorious celeb beauty brand hater shares a few celebrity beauty products that are an absolute must-have in my makeup bag.  In this episode, I dive into: Why the industry finds celebrity beauty brands so annoying Celebrity beauty brands that do make sense and why I love them Initial thoughts on The Outset, GXVE by Gwen Stefani, and Rose Inc.  Celebrity beauty products that impressed me (Rosie, you angel!) The psychology behind incentivized reviews from an actual marketer, and why sending someone a free product in exchange for a review misleads customers RECOMMENDED RESOURCES & PRODUCTS https://www.roseinc.com/products/skin-enhance-luminous-tinted-serum (Rose Inc Skin Enhance Luminous Tinted Serum) https://www.roseinc.com/products/blush-divine (Rose Inc Blush Devine Radiant Lip & Cheek Color) https://fentybeauty.com/ (Fenty Beauty) https://patternbeauty.com/ (Pattern Beauty) https://www.victoriabeckhambeauty.com/ (Victoria Beckham Beauty)      FOLLOW IZZY Instagram: https://instagram.com/izzysapien?utm_medium=copy_link (@izzysapien) Website: https://thingofbeautypodcast.com (thingofbeautypodcast.com)
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