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NBRI Episode 19: Leigh McAlister
Aug 17 2021
Length: 36 mins
Podcast

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NBRI Episode 19: Leigh McAlister

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Summary
Leigh McAlister is professor and Ed and Molly Smith Chair in Business Administration at the University of Texas at Austin.
McAlister's research focuses on consumers' reactions to marketing interventions and the strategic implications of those reactions.

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