Have you ever wondered how to find the perfect idea for your book? Especially when you’re likely to have decades of experience and hundreds of interesting stories. It's one of the challenges that stops many business authors from getting started. It often leads to procrastination, overthinking, and getting stuck in perfectionism. If you are fed up with putting your book off, then you’ll love today’s Business Book Bites podcast episode. Karen Williams and Sheryl Andrews dive into one of the most crucial steps in writing a business book: finding and validating your book idea. From discussing how to test commercial viability to aligning your passion with market demand, we cover actionable insights tailored to help you find your book’s sweet spot. We explore the importance of getting feedback, adapting to trends, and ensuring your book idea resonates with your target audience. We'll also discuss common pitfalls and proactive strategies to keep your motivation high and your content relevant. Whether you're brainstorming your book idea, refining your concept, or dealing with writer's block, get ready for a conversation that could very well be the turning point in your book-writing journey. In this episode, we talk about the Business Book Planner, which you can purchase via Amazon. You can find out more about our upcoming events at https://librotas.com/librotasevents. Key insights ● Start with the End in Mind: Understand the ultimate vision for your book, both for you and your readers. This helps in aligning your book idea with your business goals and ensuring you’re writing about something that excites you and resonates with your audience. ● Test for Commercial Viability: Use surveys, polls, interviews, and client conversations to ensure your book idea meets market demand. Sharing snippets early on can provide invaluable feedback and assist in refining your concept. ● Focus on Your Ideal Reader: Get clear on who they are, what they need, and how they consume information. This will guide the tone, style, and content of your book, making it both engaging and actionable. Bio – Karen Williams Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well. With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities.Karen is the bestselling author of 10 books and a TEDx speaker. Website: https://librotas.com Socials: https://www.facebook.com/librotashttps://twitter.com/librotashttps://www.linkedin.com/in/karenwilliamslibrotas/https://www.instagram.com/karenwilliamslibrotashttps://www.youtube.com/@librotas Bio – Sheryl Andrews Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016 and she is currently writing her second. Website: https://stepbysteplistening.com Time-stamped overview: 00:00 Book and audience alignment drives writing motivation05:10 Start with the end in mind writing07:54 Books must be niche for commercial success11:20 Post-COVID trends: remote work, leadership, career, AI tech16:12 Fear of unknown and audience expectations in writing20:19 Get unbiased feedback from unfamiliar peers24:22 Transforming flowery storytelling into concise books: essential26:50 Understand your reader to create impactful content Keywords: writing a book, book idea, business authors, target market, book brainstorming, book concept, book motivation, book research, book feedback, book commercial success, business book planner, business goals, ideal client, book proposal, book marketing, book positioning, book trends, AI tech books, neurodiversity books, book synopsis, book pitch, book target audience