• Navigating Election Season: Marketing Strategies for Small Businesses

  • Oct 17 2024
  • Length: 7 mins
  • Podcast

Navigating Election Season: Marketing Strategies for Small Businesses

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  • Summary

  • In this episode of Small Business Quick Wins, host Jay Schwedelson discusses the impact of the upcoming presidential election on small business marketing efforts and provides strategies for navigating this challenging period.

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    Best Moments:

    (01:01) Impact of presidential election on marketing effectiveness

    (02:35) Expected drop in email open rates and click-through rates

    (03:29) Three options for communication during election season

    (04:36) Avoiding mentions of 2024 in marketing materials

    (05:10) Leveraging 2025 in marketing messages for better performance

    (06:04) Timeline for marketing performance normalization post-election


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