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Unlock the secrets to driving business success with SEO expert Senthil Kumar as he shares his remarkable journey from entrepreneurship to mastering search engine optimization. Discover how Kumar transformed his university cleaning service project into a springboard for future ventures, harnessing the power of SEO to propel his notebook and t-shirt printing business to new heights. His passion for SEO didn't stop there; it fueled the growth of an innovative art studio and eventually led him to establish a thriving SEO consultancy. Along the way, Senthil highlights the common pitfalls entrepreneurs face with SEO and underscores the importance of looking beyond mere keywords to truly leverage its potential.

Gain valuable insights into the strategic process behind boosting SEO rankings, as Senthil breaks down the essential steps for a successful online presence. Learn about the intricate balance between quality content creation and meticulous keyword research, and how achieving impactful results typically spans several months. Senthil also demystifies the complex world of keyword research, explaining how to gauge search demand, competition, and profitability. As we navigate the differences between educational and profitable keywords, and clarify SEO versus SEM, you'll come away equipped with the knowledge to make informed decisions and avoid costly mistakes. Tune in for a wealth of practical advice designed to empower entrepreneurs on their path to digital success.

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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning