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Nerd Marketing

Nerd Marketing

By: Nerd Marketing
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About this listen

 The Nerd Marketing Ecommerce Podcast is a series of conversations about growing an ecommerce business. It's by CEOs and CMOs for CEOs and CMOs. Ecommerce veterans and 20-year operators Drew Sanocki and Michael Epstein deliver clear, actionable, data-driven strategies.2023 Economics Marketing Marketing & Sales
Episodes
  • NM Live: Back to School Campaigns and How to Leverage Them for Black Friday

    NM Live: Back to School Campaigns and How to Leverage Them for Black Friday
    Jun 18 2025

    Think Black Friday prep starts in the fall? Think again. In this episode, Drew and Michael explain why Back to School is the ultimate test window for Q4 success. They break down four actionable strategies you can launch this summer to identify your most profitable customer segments, validate your creative, and lower acquisition costs—before the holiday rush drives up competition and ad prices.
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    20 mins
  • NM Live: Leadership Lessons from the Navy and What We’ve Learned Along the Way

    NM Live: Leadership Lessons from the Navy and What We’ve Learned Along the Way
    Jun 5 2025

    Recorded on Memorial Day, Drew opens up about the top lessons he learned as a Navy intelligence officer - lessons that shape how he leads today. He and Michael also reflect on personal regrets, from family and risk-taking to life metrics that matter most.
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    24 mins
  • NM Live: Turn Retention into Your Most Profitable Channel with Zak Cassady-Dorion, CEO of ECD Digital Strategy

    NM Live: Turn Retention into Your Most Profitable Channel with Zak Cassady-Dorion, CEO of ECD Digital Strategy
    May 27 2025

    After auditing hundreds of Shopify brands, Zak Cassady-Dorion has a clear message: You’re missing easy revenue. He joins Drew to reveal his retention-first approach, killer Klaviyo playbook, and why PostPilot is his secret weapon.
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    22 mins
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