Netflix vs Blockbuster - Binge | 6
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Netflix vs Blockbuster - Binge | 6
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About this listen
Hollywood execs thought Netflix was crazy to give up advertising and spin off opportunities by letting viewers flop on a couch and watch a whole season of a show all at once. But Netflix knew it was on to something. All of their studies and focus groups revealed something new: viewers who binged content formed an emotional attachment to Netflix.
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