• Newsday: Making the Most of your Conference and What Makes a Salesman with Laura O’Toole

  • Mar 3 2025
  • Length: 15 mins
  • Podcast

Newsday: Making the Most of your Conference and What Makes a Salesman with Laura O’Toole

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  • Summary

  • March 3, 2025: Laura O’Toole, Founder and CEO of SureTest, joins Bill for the news. They discuss what makes a conference experience truly valuable in healthcare for both health leaders and vendors. Laura shares insights on meaningful relationship-building versus transactional sales approaches, explaining how pre-work determines conference success long before booths are even set up. As the conference winds down, Laura advises on measuring success beyond lead generation, emphasizing how authentic connections create a more lasting impact.


    Key Points:

    • 03:11 Effective Conference Strategies
    • 05:04 Meaningful Connections over Leads
    • 09:51 Sales and Relationship Building


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