In this episode, we discuss your niche, giving you space and time with Manpreet Dhesi.

Manpreet leads with how a family bereavement and a health scare brought home the importance of this. When life happens, how does a niche focus help protect your time? It enables you to be clear about what you need, what you are going to do, and what you are not going to do. Holding your ground through stable and unstable times.

Manpreet is a Strategic Communications Consultant and Founder of Studio Dhesi. Communications for a world we are all working to improve. Working with clients who have big ideas. Ideas that are large-scale, radical and innovative. Across government, industry and the private sector. Creating clarity for those big ideas. Making human connections that inspire people to do something different. Delivering real impact and change for the society we live in.

Putting people and the planet front of mind in everything she does Studio Dhesi is a certified B Corp, meaning that the whole business has been measured and evaluated for their social and environmental impact.

For your niche and big ideas – clarity comes with the bonus of boundaries.

Boundaries are not just for work-life balance, but for a better life balance all around.

A gentle trigger warning that we discuss grief and mortality, a very personal share from Manpreet that is an open and healthy discussion.

SHOW NOTES:

https://studiodhesi.co.uk/

https://www.linkedin.com/in/manpreetdhesi/

https://www.greenheartbusiness.com/

https://www.bcorporation.net/en-us/certification/

Find Penny here - www.thebranddirectoress.com

TAKEAWAYS

• Finding unexpected opportunities can lead to a fulfilling career path.
• Taking time off and setting boundaries is essential for self-care and maintaining a healthy work-life balance.
• Listening to your gut and saying no to projects that don't align with your values is important for personal and professional growth.
• Working for yourself allows for greater flexibility and control over your schedule.
• Health issues can be a catalyst for reevaluating priorities and making positive changes in your life. Setting boundaries and prioritizing time is crucial for maintaining a healthy work-life balance.
• Learning to say no to projects that don't align with your values and goals can lead to positive outcomes.
• Therapy can be instrumental in personal and professional growth, providing a space for reflection and processing.
• Having a support structure in place is essential for navigating the challenges of running a business.
• Becoming a B Corp can provide a clear direction of travel and align your business with social and environmental impact.

CHAPTERS

00:00 Introduction and Background

01:11 Discovering a Passion for Communications

05:22 Dealing with Personal Challenges

09:52 Identity Crisis and Finding a Niche

11:46 Health Issues and Planning for the Future

21:34 Taking Control of Your Time

25:22 Setting Boundaries and Prioritizing Self-Care

26:18 Setting Boundaries and Prioritizing Time

29:42 Learning to Say No

32:56 The Role of Therapy

36:33 The Importance of a Support Structure

48:07 Becoming a B Corp