Questions like:

What's the secret number hotel people really care about?

Is the hotel market oversaturated in the U.S.?

Are there any markets that really are oversaturated though?

What's an underserved luxury market?

Who are the hotel winners in 2025? Who's making lemonade?

And is the hotel concierge truly dead?

Fear, money, and restrictions are a combustible mixture in any business sector, but in travel it can be a death knell for some businesses. The tariff situation is changing daily, and while the emphasis has been on physical goods, there is a growing shadow on tourism. Aran Ryan, Director of Industry Studies at Tourism Economics, an Oxford Economics Company, talks about how trade wars negatively affect US travel, how tourism is already taking a hit, and what we can do to ride this out.

Regenerative tourism focuses on leaving places better than you found them, supporting local economies, preserving culture, and protecting the environment. How does that translate to street-level tourism? Does the term "regenerative" suffer from the same thing that plagues "sustainability"—where rhetoric is strong and the action remains weak? Travelers regularly rate sustainability as a top five criteria in making travel decisions, but their buying behavior tells a very different story.

Then again, there are huge upsides in rethinking everything about the way we travel, especially now. We look at what's working, what's not, and what's ahead.