• No Tie C-Suite Episode 20: OVERUSED TERMS IN BUSINESS

  • Nov 24 2022
  • Length: 13 mins
  • Podcast

No Tie C-Suite Episode 20: OVERUSED TERMS IN BUSINESS

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  • Summary

  • ๐—–๐—ฎ๐—ป ๐˜†๐—ผ๐˜‚ ๐—น๐—ถ๐˜€๐˜ ๐—ฑ๐—ผ๐˜„๐—ป ๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐˜‚๐˜€๐—ฒ๐—ฑ ๐˜๐—ฒ๐—ฟ๐—บ๐—ถ๐—ป๐—ผ๐—น๐—ผ๐—ด๐—ถ๐—ฒ๐˜€ ๐—ป๐—ผ๐˜„๐—ฎ๐—ฑ๐—ฎ๐˜†๐˜€?

    โ€˜๐˜๐˜ฏ๐˜ฏ๐˜ฐ๐˜ท๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏโ€™, โ€˜100%โ€™, โ€˜24/7โ€™, โ€˜๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ-๐˜ญ๐˜ช๐˜ง๐˜ฆ ๐˜ฃ๐˜ข๐˜ญ๐˜ข๐˜ฏ๐˜ค๐˜ฆโ€™ are just a few of the words overly used and heard these days.

    Innovation is one of the most overused words in advertising, marketing, and business. And not only is it overused, but it is also often used incorrectly, most commonly as synonymous with the even more ambiguous notion of something that is โ€œcool.โ€


    Sometimes words have taken on a literal different meaning and that's is where the problem comes in and misleads everyone.


    Listen as our panel of experts gives each of their own perspective on this:


    - Anthony Perl - Marketing and engagement


    - Yuriy Tyurin - Business systems


    - Pierre De Villiers - Financial


    Financial


    This podcast series, โ€˜No Tie C-Suiteโ€™ is available on Apple, Google, Spotify and Anchor. Please have a listen, we keep the episodes in an easy-to-consume format. We appreciate your ratings and sharing it with others.


    If you want a direct link sent to you, please comment โ€œlink pleaseโ€ and your favourite platform.


    Also please comment or send me a direct message on a topic you would like us to look at in a future episode.


    This year we are also welcoming guest panelists, so reach out if you would like to join us.
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