𝗖𝗮𝗻 𝘆𝗼𝘂 𝗹𝗶𝘀𝘁 𝗱𝗼𝘄𝗻 𝗼𝘃𝗲𝗿𝘂𝘀𝗲𝗱 𝘁𝗲𝗿𝗺𝗶𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀 𝗻𝗼𝘄𝗮𝗱𝗮𝘆𝘀?

‘𝘐𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯’, ‘100%’, ‘24/7’, ‘𝘸𝘰𝘳𝘬-𝘭𝘪𝘧𝘦 𝘣𝘢𝘭𝘢𝘯𝘤𝘦’ are just a few of the words overly used and heard these days.

Innovation is one of the most overused words in advertising, marketing, and business. And not only is it overused, but it is also often used incorrectly, most commonly as synonymous with the even more ambiguous notion of something that is “cool.”

Sometimes words have taken on a literal different meaning and that's is where the problem comes in and misleads everyone.

Listen as our panel of experts gives each of their own perspective on this:

- Anthony Perl - Marketing and engagement

- Yuriy Tyurin - Business systems

- Pierre De Villiers - Financial

Financial

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