Welcome to The Nonprofit Launch Plan Podcast! In this foundational episode, your host Matt Stockman tackles the single most important reason most nonprofits fail—and it isn't a lack of funding. It's a lack of clarity. Your organization's mission statement is the bedrock of your success, influencing everything from leadership and fundraising to daily operations and measuring impact.

Before you skip ahead thinking you've "checked the box" on your mission statement, Matt challenges you to ask: Is it truly working for you? This episode dives deep into how to transform your mission statement from a forgotten line on your website into a powerful tool that functions as your organization's compass, magnifying glass, and yardstick.

Learn the simple but powerful formula for crafting a mission statement that is clear, concise, and compelling. We'll break down real-world examples from successful nonprofits like St. Jude Children's Research Hospital and the American Red Cross, and expose the common pitfalls of vague, jargon-filled statements that hinder growth. If you want to ensure your nonprofit is built for lasting success, this episode is your essential first step.

In This Episode, You'll Learn:

• The 3 critical functions of a powerful mission statement:
  • A Compass: Guiding your daily decisions and keeping you focused on what truly matters.
  • A Magnifying Glass: Helping you focus on the specific problem you are uniquely called to solve.
  • A Yardstick: Creating a clear and measurable way to track your progress and impact.
• The clear distinction between a Mission Statement (your daily purpose: the what, how, and for whom) and a Vision Statement (your long-term future: the why and where you're going).
• The proven formula for a great mission statement: Who you serve, What you do, and How/Why you do it.
• Actionable steps to evaluate your current mission statement or write a new one from scratch using a simple sentence-completion exercise.

Free Resources & Links

• [FREE MINI-COURSE] The Fearless Fundraising Framework: Are you struggling with fundraising? Overcome your fear and build confidence with our free mini-course. You'll get a PDF workbook and 5 short videos walking you through the proven 5-step process to clarify your message and invite others to partner with you financially.
  • Get the free course at: Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits
• 
  
• [FREE CONSULTATION] Book a Free Call with Matt: Are you facing a specific challenge or feeling overwhelmed? Book a free, no-pressure discovery call. We'll get to know each other, discuss what you're dealing with, and I'll follow up with recommended next steps.
  • Book your free call here: https://www.nonprofitlaunchplan.com

Strong Mission Statements:

• St. Jude Children's Research Hospital: To advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment.
• American Red Cross: To prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.
• Wyoming Hunger Initiative: We work to prevent food insecurity by increasing awareness and support for the work of local anti-hunger organizations statewide through innovative programs that connect like-minded organizations as well as funding support for local solutions.

Connect & Subscribe

Thanks for listening to The Nonprofit Launch Plan Podcast, for Startup, Small, and Growing Nonprofits.

• Subscribe on your favorite podcast platform so you never miss an episode.
• Share this episode with another nonprofit leader who is working to create lasting impact.
• Visit our website for more resources, tools, and guidance: https://www.nonprofitlaunchplan.com
• Matt's email: matt@nonprofitlaunchplan.com
• LinkedIn: (2) Matt Stockman | LinkedIn

Until next time, keep making a difference!

Are your nonprofit's emails getting opened, read, and acted upon? In this essential episode of "The Nonprofit Launch Plan Podcast," host Matt Stockman dives deep into the art and science of effective email communication for startups, small, and growing nonprofits. Discover why email is far from dead in 2025 and how to leverage it to build a strong foundation for your organization's success.

Whether you're focused on fundraising, marketing, or storytelling, email touches every facet of your nonprofit's operations. Matt reveals the common mistakes that hinder your emails from reaching their full potential and shares 10 game-changing best practices to elevate your email marketing strategy. Learn how to craft compelling messages that engage donors, attract partners, and celebrate your impact.

In this episode, you'll learn:

• Why email remains a vital communication tool for nonprofits in today's digital landscape.
• How to define a singular goal for every email to maximize its impact.
• The power of personalization and why writing to "one person" makes a difference.
• Strategies for slaying your subject lines and optimizing preview text for higher open rates.
• Tips for crafting conversational yet succinct email content.
• The importance of testing your emails across various devices before sending.
• A crucial step to ensure your email's message is clearly understood.

Don't let your valuable emails go unread! Tune in to gain actionable insights that will transform your nonprofit's email communication, boost engagement, and drive meaningful results.

Special Offer for Listeners: Struggling with fundraising? Matt offers a free mini-course: "Fearless Fundraising Framework." This valuable resource includes a PDF workbook and 5 short videos designed to clarify your messaging and build confidence in inviting financial partnership. Get your free mini-course at Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits

website: Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits
email Matt: matt@nonprofitlaunchplan.com
LinkedIn: https://www.linkedin.com/company/nonprofit-launch-plan/

Welcome to "The Nonprofit Launch Plan Podcast," where host Matt Stockman helps startup, small, and growing nonprofits build a strong foundation. In this episode, we tackle the #1 pain point for many: fundraising. Specifically, we’re honing in on Step 5 of the Fearless Fundraising Framework: The Action Step, and how it empowers you to invite others to create lasting impact.

Matt explains why a clear call to action is non-negotiable for turning informed supporters into active donors. You'll learn how to guide potential givers through an emotional journey, making them the hero of the story as their involvement solves critical problems. We'll revisit the first four steps – Problem, Solution, Ask, Urgency – to show how they build to this crucial final step, ensuring your ask resonates and drives results.

Hear real-world examples from humanitarian relief and youth development organizations that effectively use this framework to secure financial partnerships. Plus, Matt offers valuable advice on handling rejections and building a strong email list for ongoing donor engagement.

What You'll Learn:

• The significance of a strong call to action in your nonprofit fundraising strategy.
• How to integrate Fearless Fundraising principles into all your donor communications.
• Practical examples of effective calls to action from successful nonprofits.
• Tips for navigating "no" responses and nurturing potential donors for future success.

Free Resource: Ready to transform your fundraising confidence? Grab your free mini-course on the 5 core steps of the Fearless Fundraising Framework! It includes a PDF workbook and 5 insightful videos. Access it now at Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits

Email: matt@nonprofitlaunchplan.com
LinkedIn: Matt Stockman | LinkedIn