Not Just Candle Talk: Burn the Rules. Build Your Legacy Podcast By Not Just Candle Talk cover art

Not Just Candle Talk: Burn the Rules. Build Your Legacy

Not Just Candle Talk: Burn the Rules. Build Your Legacy

By: Not Just Candle Talk
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About this listen


This isn’t your average business podcast.

Not Just Candle Talk is the unapologetic, unfiltered audio home for ambitious entrepreneurs, creatives, and side-hustlers ready to do business on their own terms — no fluff, no fake motivation.


Founded on real experience and raw truth, this podcast dives into the real-life challenges behind the candle business and beyond. Whether you’re just starting out or scaling your empire, every episode is packed with lessons, strategies, and mindset shifts to help you build a business and a life you don’t need to escape from.


Hey, I’m Toni, and I know what it’s like to start from scratch.


When I launched my candle business, I had big dreams but limited resources — no investors, no fancy marketing team, just grit, Google, and a lot of trial and error. I built my brand from the ground up, burned out more times than I can count, and learned to pivot, scale, and get smart about what really makes money in this game.


Not Just Candle Talk was born out of my journey — the highs, the hustle, the hard lessons — and the deep desire to have conversations no one else is having in entrepreneurship. The stuff beyond the surface. The why behind the work.

This Podcast Is For You If…



  • You’re tired of overnight success stories with no receipts.
  • You want to make real money while staying true to yourself.
  • You believe business can be both profitable and purposeful.
  • You’re building your brand while managing your real life.






© 2025 Not Just Candle Talk: Burn the Rules. Build Your Legacy
Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Development Personal Success
Episodes
  • Broke or Bad at Budgeting? The Financial Wake-Up Call Every Entrepreneur Needs
    Jun 19 2025

    Ever looked at your bank account after a "successful" month and wondered where all the money went? You're not alone. Financial chaos isn't just common among entrepreneurs – it's practically a rite of passage. But it doesn't have to be.

    Truth bomb: most entrepreneurs don't have business problems, they have money mismanagement problems. Behind those Instagram-worthy business moments – the invoicing, branding, and fancy coffees – lurks a different reality. You're robbing Peter to pay Paul. Your income swings wildly from month to month. And let's be honest, you probably couldn't name your monthly business expenses if your life depended on it.

    The P.A.I.D.S method changed everything for me when I was making more money than ever but somehow ended up nearly broke by year-end. This simple framework (Pay yourself first, Automate your tracking, Invest in expertise, Divide your income strategically, and Set monthly financial goals) provides the financial foundation so many of us were never taught. Combine this with practical tools like Wave for bookkeeping, Google Sheets for budgeting, and weekly money check-ins, and you'll transform your relationship with business finances.

    Remember, wealth isn't about how much you make – it's about how much you keep, protect, and multiply. This isn't just about surviving as an entrepreneur; it's about creating true freedom through financial discipline. Download our free financial reset checklist at notjustcandletalk.me and join the conversation about the financial realities we all face. Your future self (and bank account) will thank you.

    Send us a text

    Support the show

    Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk

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    16 mins
  • Turning "No Chance" Deals Into Signed Contracts: A Strategic Approach
    May 28 2025

    Ever stared down a deal that seemed completely out of reach? You're not alone. In this gripping episode, I take you behind the curtain of my most nerve-wracking entrepreneurial moment — facing a five-figure deal that could either catapult my business forward or set me back months. With no industry track record and legacy competitors circling, my chances looked slim to none.

    What happened next revolutionized my approach to high-stakes negotiations. I break down my "Bridge Before the Ask" methodology that transformed a closed door into a signed contract within just 72 hours. This isn't about pushy sales tactics or manipulation — it's about strategic relationship building that prioritizes understanding emotional drivers, creating genuine value, and establishing partnerships rather than transactions.

    You'll learn my exact three-part framework: finding the emotional stake that truly drives decision-makers, crafting a low-risk "bridge" that demonstrates immediate value, and creating controlled urgency based on real timelines rather than artificial pressure. I've distilled this into a practical five-step checklist you can implement immediately for your next impossible deal. Since developing this approach, my close rate has increased by 60% across multiple high-stakes negotiations. Whether you're chasing retail partnerships, manufacturing agreements, or crucial investor funding, these principles will transform your approach to business development. Remember — the most impossible deals aren't lost because of lack of skill, but because we ask too soon without building a bridge. Subscribe now for more strategic insights that turn entrepreneurial anxiety into decisive action.

    Send us a text

    Support the show

    Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk

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    12 mins
  • Mastering the Art of Negotiation: How to Secure the Value You Deserve
    May 22 2025

    Are you constantly leaving money on the table? The uncomfortable truth is that most entrepreneurs under-negotiate, guided by fear of rejection or a misplaced belief that accepting less somehow gets you through the door faster.

    In this compelling episode of Not Just Candle Talk, we dive deep into the psychology and strategy behind effective negotiation—not the aggressive, winner-takes-all approach you might imagine, but negotiation as professional, strategic communication that respects your value and expertise. Through the innovative P.O.W.E.R. framework (Prepare like a pro, Own your value, Wait for it, Explore the win, Reframe the rejection), you'll discover how to transform your approach to pricing conversations, client proposals, and vendor relationships.

    The episode features real-world examples that prove the power of strategic negotiation: a graphic designer who doubled her rate with a simple question, a candle brand that secured premium shelf space without listing fees, and a service provider who traded discounts for long-term contracts. You'll gain five specific power phrases to memorize and implement immediately in your business conversations. Whether you're selling products or services, working with corporate clients or individual customers, these tactics apply universally.

    Remember, negotiation isn't greed—it's strategy. Every time you avoid negotiating, you're choosing discomfort over your business's destiny. Whether you're pitching a $20 candle or a $200,000 retainer, these skills determine your profitability and sustainability. Ready to stop the discount mindset and start commanding your worth? Listen now, take notes, and share this episode with fellow entrepreneurs who need to hear this message.

    Send us a text

    Support the show

    Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk

    Show more Show less
    11 mins
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