Novel Marketing

By: Thomas Umstattd Jr.
  • Summary

  • The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.

    © 2024 Novel Marketing
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Episodes
  • How to Run a Local Book Festival
    Nov 6 2024

    Sometimes in marketing, it pays to zig when everyone else is zagging. In this digital age, when authors race to do everything online, it's easy to forget the magic of face-to-face interactions. Personal connections can transform your relationship with your readers and fellow authors.
    A book festival is a fantastic way to meet with readers and writers at the same time in real life. But what is a book festival, and how can you organize one?
    In this week's episode, I asked Dave Cohen to talk with us about book festivals. He's a British writer with more than four decades of experience writing comedy for the BBC. He saw a void in his community and stepped up to the plate for readers and authors_._ You'll learn
    · What a book festival is
    · Three types of book festivals (and which might fit your book best)
    · How the format could boost your book sales
    If you've wished for an in-person venue to sell books and connect with readers and authors, listen in or read the blog version and see how you might be able to grant your own wish.

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    30 mins
  • How to Write Stories Readers Will Love by Knowing the Zeitgeist
    Oct 30 2024

    As Yoda says, “Difficult to see the future is.” But difficult is not impossible. Causes have effects, and the more you have a sense of the rhythms of the past, the better you can sense the future.
    If it takes you two years to write a book, you owe it to yourself to ask, “What kinds of books will be popular in two years?” Reader preferences change over time, but sometimes they change rapidly. If you don’t keep up, you may get stuck writing a book people no longer want to read.
    So, how can you determine what will be popular in a few years?
    In this week’s episode, I speak with Alexander Macris about how history’s cyclical patterns can give us clues about what types of literature will resonate in the future. You’ll learn

    • Why certain themes and plots are failing miserably in our current moment
    • Where to find past ideas that are likely to resonate in the future
    • Why certain themes resonate at different times in history

    Listen in or read the blog version of this episode to get a head start on writing a book with themes that will resonate with readers in the future.

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    1 hr and 10 mins
  • How to Use Reverse Coupons
    Oct 23 2024

    Has inflation eaten away at your book profits? Perhaps you want to start advertising and need some margin. Or maybe readers are not taking you seriously with your book's current low price.
    You need to raise the price of your book, but how should you do it?
    Most authors raise prices quietly. One day, the price just goes up, and they hope no one notices. But that approach is a massive mistake and a missed opportunity.
    A future price increase is a rare opportunity, and in this week's episode, you'll learn how to

    • Increase your price the right way
    • Gain favor with readers by announcing a price increase
    • Make the current price seem like a bargain

    Listen in or read the blog version of this episode to discover how you can do a kindness for your readers, help them take action, and sell more books at a higher price with a reverse coupon.

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    21 mins

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The Go-To podcast for actionable book marketing advice.

I've listened almost since the beginning and never miss an episode. And I've relistened to many of them too.

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Loads of information

Everything you need to learn for writing a novel at your fingertips. Thomas has a great way of relating applicable tidbits always relevant to today. He interviews business experts and keeps himself updated on the industry.

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Great Writer Resource

I’ve been listening to Novel Marketing Podcast since Thomas Umstattd, Jr. and James Rubart started it. Amazing topics that apply to all stages of the writer’s journey, guiding every aspect of the writing business in very practical thirty minute chunks.

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Super practical

Every episode has something I can try or rethink to make my book easier to sell. The website associated with the podcast is a searchable wealth of information for authors!!

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In two words- THE BEST

If you are a writer or just dreaming of becoming a writer, this podcast will safely guide you in the process. Integrity.

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A Must-Listen for Authors

There's simply no one else out there with the wisdom, experience, and common sense that Thomas Umstattd displays in podcast after podcast (not to mention his many webinars). Any author who is at all involved in marketing his own works--and certainly all authors who self-publish--should take advantage of this extraordinary resource.

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