Artificial intelligence is transforming how lawyers research the facts and laws pertaining to their cases, negotiate settlements with insurance companies, and strategize the best way to present a case, so those who don’t keep up with the technology will be left behind, best-selling author Brian Carter says in this conversation with NCAJ host Amber Nimocks.

Carter is one of several AI experts who will speak at NCAJ’s upcoming Mountain Magic conference in Asheville Oct. 3-5. Go to www.ncaj.com/mountain-magic to register.

Insurance companies already have vast databases about settlements, and they’re using AI to help them decide settlement offers, so lawyers who aren’t also using AI are already behind, he explains.

The best way to begin to use new technology is to use it as often as possible, Brian suggests, just as everyone did to learn the internet. For example, to learn AI programs that synthesize information, he recommends giving your program a list of ingredients and asking it to suggest recipes that include those ingredients.

🎙️ Featured Guest 🎙️

Name: Brian Carter

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[03:21] Lawyers Are Slow to Use Technology: Many law practices took a long time trying to figure out how to incorporate the internet and social media.

[09:14] Some Jump in Too Early, Others Too Late: Not all technology works for every industry, and early leaders are the first to understand that. The second wave learns new technology when it becomes clear that it’s useful. Others are just too late.

[10:18] Insurance Companies Are Ahead: They have a lot of data, and AI helps them shape settlement offers.

[11:10] Pool Info for Greater Advantage: If law firms pool data, they can help each other against the insurance companies.

[12:17] Learn the AI Programs: Each type of AI has strengths and limitations. Learn which AI is most useful for different tasks.

[14:46] Understand a Firm’s Human Strengths: When law firms know the strengths and weaknesses of their team, it helps them decide how to use AI to fill in the gaps for such skills as memorizing details and frees up people to do what they do best.

[16:57] Big Companies Test the Limits: Companies use AI to answer phones, direct callers, and test other ways to maximize profits by minimizing costs.

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