Hey there listeners, Chris Martinez here, your host of Operation Agency Freedom. We've got an exciting episode in store for you today as I sit down with the amazing Kristina Witmer, president of the Witmer Group.

Kristina brings over 14 years of experience running a successful marketing agency focused on lead generation in the tech space. In our conversation, we dive into her entrepreneurial journey, from navigating the transition from print to digital early in her career, to pivoting and launching her own business after a partnership dissolution.

We discuss the challenges and triumphs of agency life, and Kristina shares her wisdom on empowering teams, building client trust, and aligning your business with your lifestyle and goals. She also offers keen insights into how AI is impacting the marketing landscape and the importance of leveraging technology to work smarter.

Kristina's story is one of passion, determination and the willingness to embrace change. Her advice is relevant and relatable whether you're just starting out or a seasoned agency owner.

So sit back, grab your favorite beverage, and get ready to be inspired by this conversation with the one and only, Kristina Witmer. You're listening to Operation Agency Freedom, let's dive in!