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Hello everyone, today's guest is Louie O’Connor: Head of Experience @ LUKSO, and he is focusing on all experiences and activations that attract developers to ecosystems, through events, workshops, product marketing, etc. He's been working in web3 for almost 5 years, contributing to LUKSO full-time for 2.5-years, but starting his Web3 career 5-years ago at Chainalysis helping them scale from series B to F, from 250 to 900 people, as their first technical talent acquisition partner.

a TL;DR *

* and more.

Get in touch:Louie - https://x.com/lou3ee

Lukso - https://lukso.network/

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Twitter ⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠

LinkedIn -⁠⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠⁠

Farcaster - ⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠

Alexandra - ⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠

Alex LinkedIn - ⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠

Timestamps:

Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - ⁠https://ooo.joineden.ai/signup⁠ Hello everyone, today's guest is Mia helps Web3 companies build an organic growth engine that drives sustainable engagement and user acquisition. Her strategies have driven massive traffic and scaled user growth for companies like Moonpay, Ledger, and Thirdweb. a TL;DR * When and why you need a token * How is the best way to launch it * Top KPIs to measure * How to handle FUD

* Case studies and more. Get in touch: Mia - https://x.com/mia_unhashed Follow us: Twitter ⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠ LinkedIn -⁠⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠⁠ Farcaster - ⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠ Alexandra - ⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠ Timestamps:

00:00 Introduction to Web3 and Mia's Journey

02:50 Current State of the Web3 Market

04:51 The Role of Marketers in Web3

08:55 When and Why to Launch a Token

10:50 Challenges of Token Launches

17:15 Common Mistakes in Token Launches

20:24 KPIs for Token Launches

24:38 Tracking Marketing Impact in Web3

26:14 Exploring Sentiment Tracking Tools

27:08 Mobilizing Community for Token Launches

32:22 The Role of Influencers in Marketing

37:41 Successful Airdrop Strategies

40:41 Handling Backlash and FUD

50:11 Lessons from Project Experiences

Join the OOO Community - https://guild.xyz/ooo-community

Submit your CV for free on Eden - ⁠https://ooo.joineden.ai/signup⁠

Hello everyone, today's guest is Dr. Asaf Nadler, the COO and Co-Founder of Addressable, a platform driving Web3 growth. With 19 years of experience in data analytics, Asaf previously led data science at Akamai Technologies. He earned a PhD in software engineering, specializing in big data, AI, and blockchain, and has authored over 10 publications with 400+ citations.

a TL;DR

* Adressable's unique value proposition

* Web3 user behaviours particularities and acquisition challenges

* Data collection and attribution challenges

* Market Opportunities and Challenges and more.

Get in touch:

Asaf - https://x.com//AsafNadler

Addressable - https://www.addressable.io/

Follow us:

Twitter ⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠

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Alexandra - ⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠Alex LinkedIn - ⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠