Paul Chevalier has overseen and driven the rise of Whispering Angel to its position as the first name in the Rosé wine scene. We discussed the strategy of how the brand built its position and their strategy for today. The role of marketing is perhaps poorly understood in wine but in this podcast we cover the key points that are important for Whispering Angel. Finally we discussed the role of the different wines in the portfolio and how the Rosé category is evolving for the future.

La Chablisienne is one of the most important wine cooperatives that exists today. They are responsible for a significant proportion of the overall production of Chablis but also for maintaining quality standards that set a benchmark for the region. Olivier Masmondet is the export director of La Chablisienne and as such, is one of the most important cogs in the business of wine. The role of the Co-Op in the modern world has faced increasing pressure to adapt and we explored how La Chablisienne works to meet today's demands. Aligned to this is their role in managing the supply and demand of a limited region with a global presence, Olivier gave us an insight into the pricing dynamics that is rarely a part of the public-facing story. We also discuss how they manage several different cuvees labelled as Chablis AOC and their purpose within the range, focusing on this episode's wine Chablis 'Le Finage'.

Sebastián Zuccardi is a winemaker whose influence extends beyond his own wines and his family's projects. He has adapted and revolutionised both ideas around Malbec and the Uco Valley.We discussed different areas and soils of the Uco Valley, how it is possible to make a 100 point wine without oak and explored how Finca Piedra Infinita Supercal represents both the changing face of and the future of Malbec.