• Optimizing Sales Enablement for Rapid Growth with Alex Yeaton

  • Jan 28 2025
  • Length: 34 mins
  • Podcast

Optimizing Sales Enablement for Rapid Growth with Alex Yeaton

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  • Summary

  • Effective sales enablement starts with understanding the needs of your team—and continuously adapting to meet them.

    In this episode, Alex Yeaton, Senior Manager of Global Go-To-Market Field Effectiveness at Klaviyo, shares her journey of supporting a rapidly growing sales team from 7 to over 250 reps. You’ll also hear about the challenges of scaling enablement programs, the importance of coaching leaders, and why iteration is the key to long-term success.

    From building trust through product training to helping sales managers become better coaches, she offers practical advice for enabling teams to succeed in a constantly evolving market.

    In this episode, you’ll learn:

    • Why continuous iteration is critical for enablement programs
    • How to coach leaders to be extensions of your enablement team
    • Why market insights and customer voices drive better sales outcomes

    Jump into the conversation:

    (00:00) Nailing down enablement programs

    (01:09) Transition from AE to enablement

    (03:41) Scaling an enablement team

    (07:32) The importance of product training

    (09:39) Onboarding BDRs: When to start calls

    (12:47) Lessons from building a global sales team

    (16:11) The evolving role of enablement

    (23:42) Keeping enablement programs relevant
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