Full Show Notes - https://overlandmarketingpodcast.com/podcast/episode-2-9-tips-for-email-marketing/

Email Marketing Isn’t dead

• Collect email from your visitors
• According to to Statista 306B emails are sent and received everyday
• Mailchimp was bought out for 11B

#1 Scrub your list

- If they’re not opening scrub your unopened emails, only send to people who are opening them. If a large percentage are unopened they will eventually hit spam

#2 Use casual subject lines

- Instead of being really proper like “The most useful widget for camping” use “check out this widget that can make camp fun again”

#3 Get followers to your social platforms

- Solicit following and sharing on social media

- Increases followers and engagement

#4 Follow up on abandoned cart rate

- Have a system for following up on abandoned carts (Shopify / Privy)

- Offer a one time discount

#5 Keep emails short and to the point

- Under 200 word emails have an open rate of 7-38%

#6 Send emails early in the morning

- Send around 6 am have a better chance of being opened first thing int he morning

#7 Add value even when you’re selling

- Offer stories or tips to dow with the experience and how to use the products

- Make people feel excited about getting out and experiencing their adventure with your products

#8 Resend to unopened email

- Change the subject line

#9 Add countdown timers inside your emails

- Only do this if you’re selling something, there is a promo and the product is running low

Well, here we are, episode 1 of the Overland Marketing Podcast. This will be a multi faceted series as a lot of tips and techniques will be discussed along with interviews with people who work in this vertical. 

This is the introductory episode where Josh talks about the motivation for doing this podcast along with the blog and what his vision is for how it progresses.

For full show notes please visit the episode post at https://overlandmarketingpodcast.com