Overnight Success

By: Escape Collective
  • Summary

  • A podcast about the founders, the innovators, and the remarkable people in the cycling industry and the stories about the icons they've created. Escape Collective is entirely member-funded. If you like this podcast please consider supporting us by becoming a member: https://escapecollective.com/member/
    Escape Collective 2022
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Episodes
  • Building Liv/Giant Bikes
    Oct 24 2024

    You could argue that Bonnie Tu is the most powerful woman in cycling, although she wouldn’t think of describing herself that way. She’s best known for being the face of the Liv brand she created back in 2008, but more than that she’s chairperson of the largest bike brand in the world: the Giant Bicycle Group. What does that mean? Quite simply, she runs the entire company.

    Giant Bicycles is a US$2.1 billion-per-annum publicly traded company that produces millions of bikes per year, while also serving as manufacturer for some of the largest and most reputable bike brands.

    Giant was founded in 1972. That’s 48 years ago, and Bonnie was one of the founding shareholders. As you’ll hear, she has been very influential in many of the company’s foundations and its pathway up until now.

    This is the growth story of Bonnie Tu and not necessarily the story of Giant Bicycles or Liv. But they’re so intertwined that it’s hard not to tell one without the other.

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    57 mins
  • Building Rapha
    Sep 20 2024

    In recent years Rapha has been one of the most innovative, aspirational and disruptive businesses in cycling and Simon Mottram is the mastermind behind the brand. He took the company from a single idea, with the premise of how he felt about road cycling and how he wanted it portrayed. From a single jersey that wasn’t even ready in time for the company launch during in 2004, he build Rapha into the darling child of cycling brands that inspired an entirely new market of ‘micro apparel brands’ and showed many others of the cycling industry the power of storytelling and looking at the sport differently.

    This is Simon’s remarkable story of how he built Rapha.

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    1 hr and 23 mins
  • Building Zwift (replay on their 10th anniversary)
    Sep 5 2024

    Indoor training has been around for longer than I can remember, but when Zwift came along in 2014 it changed the market forever. The company came into the world with bold ambitions, reimagined the space and what it could become, and has grown the market to a size that nobody could have imagined.

    Some of the earliest pioneers in the indoor virtual world space were the likes of Computrainer and Tacx back in the late 90s, early 2000s. But they never really delivered on the promise of making indoor training much more enjoyable. They can’t be blamed for lack of vision or not trying – the technology wasn’t even there at the time. Social networks didn’t exist, multi player online games weren’t around, broadband speeds were slow and wireless protocols such as ANT+ and BTLE hadn’t been invented yet.

    But, in 2010 when a gaming software developer in Southern California named Jon Mayfield began tinkering with his kinetic trainer and finding ways for it to communicate with a virtual world he built, he had no idea how big this would become.

    Escape Collective is entirely member-funded. If you like this podcast please consider supporting us by becoming a member: https://escapecollective.com/member/

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    1 hr and 10 mins

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