If you're like us, you might have a negative perception of a 'mission statement'. We certainly thought it was dumb for us as a small company.

We had both sat through long meetings to create, or explain, or pontificate about a mission statement before. Usually something created by HR and long, boring and pointless.

But we were wrong to throw away the idea just because the execution is so bad in big companies!

Clarifying your message and mission can help you create content around what you really believe. If you are clear on what you stand for, you'll never have trouble finding topics to talk about! A lot of our struggles to make IG posts, newsletters, or other content come down to not being clear on this.

In this 'sode we talk about how we came to our missions statement for Rising:

"We coach entrepreneurs in authentically creating impactful patient care while building financial confidence and lifestyle freedom."

Each word is carefully chosen and means something to us (and communicates it to those thinking about working with us.

Hope you enjoy this 'sode on how we changed our mind about a mission statement and how important it has been for us going forwrd!

Accelerator - January Cohort!

If you're looking to grow as a business owner in 2025, you don't have to go it alone! Our next cohort of the Business Accelerator Program is starting in January.

We've taken more than 300 pelvic health businesses through this program. They've increased revenue, grown in confidence and begun to enjoy the journey more.

Whether you're a brand-new business owner or a veteran with multiple employees, this is the program for you! Check it out and apply at www.pelvicptrising.com/accelerator!

We review every application and get back to you, so we'll answer questions and make sure it's the right fit.

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

This is something I've heard when teaching and training about how to treat interstitial cystitis (IC): "I don't think they really have IC."

What we usually mean by this is we feel their symptoms are stemming from pelvic floor dysfunction and central sensitization.

The AUA Definition of IC is simply: "An unpleasant sensation (pain, pressure, discomfort) perceived to be related to the urinary bladder, associated with lower urinary tract symptoms of more than six weeks duration, in the absence of infection or other identifiable causes."

So this is really a description of symptoms. If they have any kind of pelvic pain and urinary urgency/frequency without an infection or other medical cause, it is - by definition - correct to call it IC.

This is similar to how someone can have pudendal neuralgia....caused by pelvic floor dysfunction.
Vulvodynia....caused by pelvic floor dysfunction.
Coccydynia....caused by pelvic floor dysfunction.

Many of the diagnoses we treat are really just descriptors of the condition. So just because pelvic floor dysfunction is the underlying cause, it doesn't mean they don't have the diagnosis!

Now, how you present this to your patient depends on their history with their symptoms and how they perceive the diagnosis.

But if they have those symptoms, among ourselves, we need to stop saying "I don't think this patient really has IC".

PelviCon 2025 - Wait List Open

The PelviCon 2025 wait list is now open! For those who want more info (or know they are coming and want priority registration on Black Friday), make sure you head to www.pelvicon.com and sign up for the wait list!

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

We get really honest about the challenges and growing pains in a multi-clinician practice in this 'sode. And we'll make sure to have some advice on how to mitigate them!

But you can really boil down the big challenges into three categories.

Time - You're going to have a huge increase in the demands on your time. You'll be doing more admin work. More marketing. More leadership. More logistics. More training and onboarding. All while still dealing with your own caseload.

Role - The moment you hire, your role in the business changes forever. But it can take time to recognize and assume your new role. You're responsible for filling schedules, training and building systems. Leading a team and providing mentorship. And - as with any new role - we're usually not very good at it right out of the gate!

Financial - Many business owners are surprised when adding staff doesn't increase what they make in the business. We've worked with many business owners who have employees making more than they do! Your profit margin drops, and we often feel we're not making income commensurate with the extra time and patient volume the practice is seeing.

Especially when you're growing, you have a new business every six months. What got you here won't get you to the next mountaintop. We hope this 'sode helps you know you're not alone, and gives you some practical tips as you grow your business!

Accelerator - January Cohort!

If you're looking to grow as a business owner in 2025, you don't have to go it alone! Our next cohort of the Business Accelerator Program is starting in January.

We've taken more than 300 pelvic health businesses through this program. They've increased revenue, grown in confidence and begun to enjoy the journey more.

Whether you're a brand-new business owner or a veteran with multiple employees, this is the program for you! Check it out and apply at www.pelvicptrising.com/accelerator!

We review every application and get back to you, so we'll answer questions and make sure it's the right fit.

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!