In this episode of Pest Control Legends, I sit down with Mat Rogers, the COO of Lizard Marketing and one of the most innovative minds in pest control marketing. From scaling his family's company, Killingsworth Environmental, to $28M+ and helping Aruza Pest Control expand as CMO, Mat’s been in the trenches of service business growth for nearly two decades.

We dive deep into the second digital marketing renaissance—how SEO, PPC, social media, and AI are colliding faster than ever. Mat breaks down how Google's AI Overviews and Gemini are changing what it means to show up online, why “page one” no longer matters, and how service businesses need to adapt now to avoid getting left behind.

Mat Rogers, Founder Of Lizard Marketing:

LinkedIn: https://www.linkedin.com/in/mat-rogers-mktg

Facebook: https://www.facebook.com/mathew.rogers.77

Instagram: https://www.instagram.com/mat.rogers/

Lizard Marketing: https://lizardmarketing.co/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Pest Control Legends Platforms:

YouTube: https://www.youtube.com/@PestControlLegends

Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212

Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends

Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp

Podcast Chapters:

00:00 Introduction to Mat Rogers

03:04 The Evolution of Marketing in Pest Control

06:03 AI's Impact on Digital Marketing Strategies

11:57 The Shift in Key Performance Indicators (KPIs)

14:53 The Intersection of Social Media and SEO

18:06 Content Creation Strategies for Pest Control Businesses

23:58 The Role of Paid Social Media in Marketing

29:09 Creating Memorable Brand Experiences

33:30 Optimizing for AI and Local Search

38:01 Cost Efficiency in Lead Generation

42:45 The Role of Trust in Marketing

51:37 Embracing the Marketing Renaissance

#matrogers #lizardmarketing #pestcontrolowner #pestcontrolagency #pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads

In this episode of Pest Control Legends, host Danny Leibrandt speaks with Aaron Shishilla, CEO and founder of Wolfpack Advising, a leading digital marketing agency specializing in pest control, inspection, and other home services. Aaron shares his unique journey into the industry, starting from an unusual incident while working at a grocery store. After being fired due to a workplace misunderstanding, Aaron joined his family's inspection and pest control business, becoming one of the youngest licensed inspectors in Florida. Frustration with subpar marketing agencies pushed him to dive into digital marketing, initially improving his family’s online presence before eventually establishing his own agency, Wolfpack Advising.

The conversation dives deeply into the role websites play for pest control businesses, comparing them to a welcoming home that must represent the company professionally and encourage customer conversions. Aaron points out common mistakes he sees regularly, such as poorly built DIY websites, lack of mobile optimization, unclear calls-to-action, and ineffective layouts. He emphasizes the importance of clear messaging, trust signals, and user-friendly design.

Aaron recommends WordPress as the ideal platform for pest control companies due to its flexibility and strong SEO capabilities, sharing his favorite plugins like WPForms, WP Rocket, Imagify, and Rank Math for optimizing both performance and search visibility. Tracking analytics is also critical, with Aaron recommending tools like Google Analytics, Google Search Console, CallRail, or WhatConverts to precisely measure results from various marketing channels.

Looking toward the future, Aaron and Danny discuss significant changes in digital marketing driven by AI and tools like ChatGPT, Perplexity, and Claude. Aaron believes that despite shifts away from traditional Google searches, websites remain essential, providing foundational content that AI relies on. He advises pest control business owners to prioritize consumer-oriented content, closely track performance metrics, and stay adaptable to these rapidly evolving digital trends.

Aaron concludes with practical advice for pest control companies, stressing the importance of regular communication with marketing partners, consistent review of analytics, and responsiveness to market shifts, ensuring businesses remain competitive in an increasingly digital landscape.

Aaron Shishilla, Founder of Wolfpack Advising:

Facebook: https://www.facebook.com/aaronshishilla/

Instagram: https://www.instagram.com/aaron_shishilla/

LinkedIn: https://www.linkedin.com/in/aaron-shishilla/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Pest Control Legends Platforms:

YouTube: https://www.youtube.com/@PestControlLegends

Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212

Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends

Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp

Podcast Chapters:

00:00 Introduction to Aaron Shashilla

06:58 Aaron's Journey into Pest Control

10:29 The Importance of a Good Website

19:01 Common Website Mistakes in Pest Control

24:12 Essential Pages for a Pest Control Website

29:21 Tracking Success: Essential Tools for Websites

31:43 The Future of Websites and SEO in an AI World

43:57 Key Advice for Pest Control Owners: Stay Engaged

#aaronshishilla #wolfpackadvising #website #websitedesign #websites #websitedevelopment #pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads

Join host Danny Leibrandt in this powerful episode of Pest Control Legends featuring Allan Draper, co-founder of Proof Pest Control—a $100 million company operating in seven states. Allan isn't just the man behind Proof; he's a seasoned entrepreneur who has successfully grown over 25 businesses, many in pest control and home services, beyond the million-dollar mark.

In this conversation, Allan reveals exactly how he'd launch a pest control business today, outlining precise strategies for the critical first 30-90 days, and offers candid insights into where your marketing dollars should go. He breaks down the pros and cons of door-to-door sales, Google Ads, and other lead-generation channels, sharing actionable advice for companies at different growth stages.

Beyond marketing, Allan dives deep into the essentials of hiring technicians, office staff, and building a thriving company culture. He emphasizes the underestimated power of online reviews in customer retention, hiring, and brand building. Allan also provides practical tips on getting your books in order, ideal profit margins, and crucial software recommendations to scale your pest control company effectively.

Whether you're just starting out or aiming to take your pest control business to new heights, Allan Draper's wealth of experience and strategic mindset will give you the clarity and confidence needed to grow your own pest control empire.

Allan Draper, Founder of Proof Pest Control:

Instagram: https://www.instagram.com/realallandraper/

Facebook: https://www.facebook.com/allan.draper.1

LinkedIn: https://www.linkedin.com/in/allanrdraper/

Website: https://allandraper.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Pest Control Legends Platforms:

YouTube: https://www.youtube.com/@PestControlLegends

Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212

Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends

Podcast Chapters:

00:00 Introduction to AlLan Draper

01:17 Starting a Pest Control Company Today

06:19 Growth Journey of Proof Pest Control

11:07 Trends in the Pest Control Industry

14:40 The Importance of Brand for Small Companies

23:13 Common Problems in Pest Control Companies

28:37 Hiring the Right People

35:21 Growing Your Company

39:46 Residential vs. Commercial Accounts

42:16 Recommended Business Books

45:05 Final Advice For Pest Control Owners

#allandraper #proofpestcontrol #pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads