🔊 Episode Description:

In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into the reality behind rapid growth in the pest control industry—and why the first 300+ recurring customers are often the hardest to earn.

Many owners dream of explosive lead volume and fast expansion, but the truth is: there’s no shortcut. Casey breaks down what it really takes in year one to build a solid foundation for long-term success, including time, money, patience, and a clear target.

He also tackles the rising costs of Google Ads and Local Services Ads (LSA), explains why trusting Google AI to manage your ad campaigns can backfire, and shares the smarter path of manual bidding, keyword control, and structured ad groups. If you’ve ever struggled with your ROI in paid ads or felt stuck in the early growth phase, this episode will give you the clarity you need.

💡 What You’ll Learn in This Episode:

• Why your first 300 recurring customers are the hardest (but most important) to build

• The truth about Google Ads ROI in your first year

• Why “smart campaigns” aren’t that smart—and how to take control manually

• The difference between broad, phrase, and exact match keywords (and why negatives matter more)

• How campaign and ad group structure affects your daily budget performance

• Why retention is key once growth begins—and how poor door knocking strategies can backfire

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

In this episode, Casey Lewis breaks down one of the most important questions pest control business owners face when it comes to growing traffic and generating leads: Should you focus on organic SEO or invest in paid advertising? You’ll hear the pros and cons of both strategies, along with real-world examples of how each can impact visibility, lead flow, and conversions for your local pest control business.

Casey dives into the long-term value of building a strong SEO foundation with service pages, blog content, and a well-optimized Google Business Profile. He also explores how paid ads—like Google Ads and Local Services Ads—can generate instant traffic and help you dominate your service area quickly when done right. Whether you're just getting started or looking to scale, this episode provides a roadmap for combining both approaches effectively.

If you're wondering where to put your marketing dollars—or how to get more out of your website traffic—this episode will give you clarity and a next-step strategy. Tune in now to learn which method might be best for your pest control company and how to strike the right balance between fast results and long-term growth.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

In this episode, we will discuss your brand and image in the local market you serve and the different types of consumers that exist in your market—there are more than one!

If you are serious about being a significant brand in your market, take a listen:

How to stand out as a premier pest control company

Understand that image is everything.

• ​Truck Appearance
• ​Tech Appearance
• ​Billing/Invoice
• ​Website
• ​Social Media
• ​Door hangers/leave-behinds

Ways to be special

• ​Birthday cards
• ​Holiday cards
• ​Mailer reminders for seasonal problems in your area
• ​Ring the doorbell and say hello, ask if there is anything extra that can be done
• ​Have a dedicated customer service person who calls and checks in on occasion

Otherwise, you are just a commodity that can be replaced with a cheaper price!

People won’t get rid of you if they know you and appreciate you.

Understanding that there are many different buying consumers in your market. They are not all this or that. The brand and image you portray have more to say about the consumers you attract than you may think.

Let’s talk about the types of customers you will encounter:

• ​Dissatisfied
• ​Infrequent
• ​Competitive
• ​Emergency
• ​Newcomers
• ​Former Customers
• ​Advertising Influenced
• ​Referred
• ​Passer By
• ​Solicited

For more information contact:

Casey Lewis

925-464-8383

casey@rhinopros.com