Welcome to another episode of 'Pharma Marketing Playbook' where we delve into the latest strategies in pharmaceutical marketing, data analytics, and AI trends. In this episode, we sit down with Jyoti Patil Shah, CEO of V Care Foundation, who brings her vast experience in psychology, counseling, and patient advocacy. Jyoti shares her journey from counseling to leading a not-for-profit organization dedicated to supporting cancer patients across India and Nepal. Learn how V Care has navigated challenges, expanded their services, and leveraged technology to provide emotional and practical support to over 1.1 million patients. Gain insights into the importance of health literacy, patient support programs, and the responsible use of AI in revolutionizing cancer care.

Key Highlights -

00:00 Introduction to the Pharma Marketing Playbook

00:30 Meet Our Special Guest: Ms. Jyoti Patil Shah

01:51 Jyoti's Journey to CEO of V Care Foundation

05:20 The Evolution and Impact of V Care Foundation

09:05 Health Literacy and Digital Transformation

21:28 Leveraging AI in Cancer Care

26:49 Advice for Aspiring Patient Advocates

29:48 Conclusion and Final Thoughts

Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing.

Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at: https://multiplierai.co/

About Guest :

Jyoti Patil Shah is a passionate leader in healthcare with deep expertise in psychology and counseling. She holds multiple degrees in Industrial and Counseling Psychology and has worked closely with marginalized families and children. A former visiting faculty at SNDT University, she has mentored many postgraduates. Since 2008, she has been an integral part of V Care Foundation, supporting cancer patients with care and compassion. From Program Manager to CEO, she has helped the organization reach over 11 lakh patients across India and Nepal, in partnership with leading hospitals like Tata Memorial.

Contact Her at : https://www.linkedin.com/in/jyoti-patil-shah-479417133/

About the host:

Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

Contact her at: https://www.linkedin.com/in/saumya-multiplierai/

Social media channels :-

Multiplier - https://www.linkedin.com/company/multiplierai/mycompany/

YouTube – https://youtube.com/@MultiplierAI?si=WfTvcEfiP_v-IzqA

Saumya – https://www.linkedin.com/in/saumya-multiplierai/

WhatsApp number - (+91)- 9100379991

Join Saumya Prakash in this compelling episode of 'Pharma Marketing Playbook' as he interviews the esteemed Alhad Mahajani. Discover Alhad's remarkable career journey from a medical representative to a vice president in pharmaceutical marketing, and gain valuable insights into the growing role of digital channels, patient-centricity, and data-driven strategies in the pharma industry. Alhad also shares his guiding philosophies and experiences as an angel investor, offering practical advice for upcoming leaders and young professionals in the field.

00:00 Introduction to the Pharma Marketing Playbook

00:30 Guest Introduction: Mr. Alhad Mahajani

02:07 Career Journey and Pivotal Experiences

08:09 Impact of Digital Transformation in Pharma

12:56 Product Management and Market Positioning

16:27 Patient Centricity in Pharma Campaigns

22:53 Future of Pharma Marketing and AI

28:04 Leadership and Mentorship Insights

34:30 Advice for Young Professionals

36:42 Conclusion and Final Thoughts

Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing.

Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at: https://multiplierai.co/

About Guest :-

Alhad Mahajani is a distinguished leader in pharmaceutical marketing and a mentor to emerging talent. He holds a B.Pharm, an MBA in Marketing, and executive certifications from Harvard Business School and SPJIMR. His career journey began as a Medical Representative at Lupin, progressing through key marketing roles at Charak Pharma, Glenmark, Blue Cross, Alkem, and Wanbury, before becoming Vice President of Marketing at Zuventus Healthcare. Currently, he is an Angel Investor with Inflection Point Ventures and a Mentor at HEED India, sharing his expertise in innovation and growth.

Contact him at:- https://www.linkedin.com/in/alhadmahajani/

About the host:

Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

Contact her at: https://www.linkedin.com/in/saumya-multiplierai/

Social media channels :-

Multiplier - https://www.linkedin.com/company/multiplierai/mycompany/

Youtube – https://youtube.com/@MultiplierAI?si=WfTvcEfiP_v-IzqA

LinkedIn – https://www.linkedin.com/in/saumya-multiplierai/

Whatsapp number - (+91)- 9100379991

Welcome to another exciting episode of the Pharma Marketing Playbook, Data, Gen, AI, and Beyond! Join our host Saumya Prakash, co-founder at Multiplier AI, as she engages in a riveting conversation with Trayanna Whiting, Director of Education for Data Analytics and Informatics at AHIMA. In this episode, Trayanna shares her inspiring journey from clinical nursing roles to leadership in data analytics and informatics. Discover how her clinical expertise has influenced her approach to data-driven solutions in healthcare and how technology is revolutionizing patient care. Gain insights into the importance of continuous learning, AI trends, and the future of electronic health records (EHRs). Whether you're a healthcare professional or an enthusiast, this episode is packed with actionable strategies and innovative perspectives. Tune in to stay ahead in the fast-evolving world of pharma marketing, healthcare informatics, and data analytics.

Key Highlights:-

00:00 Introduction to the Pharma Marketing Playbook

01:19 Meet Trayanna Whiting: A Healthcare Informatics Leader

03:45 Trayanna's Journey from Nursing to Informatics

06:01 The Human Element in Data Analytics

07:46 Technology's Role in Patient Care

10:13 Education and Continuous Learning in Healthcare

21:34 Leadership and Adaptability in Healthcare Informatics

31:00 Future Trends and Innovations in Healthcare Informatics

32:50 Advice for Aspiring Healthcare Informatics Professionals

41:00 Conclusion and Final Thoughts

Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing.

Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at: https://multiplierai.co/

About Guest :-

Trayanna Whiting is a distinguished healthcare informaticist specializing in clinical informatics and electronic health record systems. As the Education Director of Data Analytics and Informatics at AHIMA, Chicago, she advances health information management and technology-driven patient care solutions. Previously, she was the Director of Informatics at Catawba Hospital and contributed to Duke University Health System as a Registered Nurse and Nursing Informatics Specialist. Trayanna holds a Master’s in Nursing from Duke University and a Bachelor’s from Radford University, where she was recognized on the Dean’s List. Her expertise bridges healthcare and technology, making her a key industry leader.

Contact her at:- https://www.linkedin.com/in/trayanna-whiting-informaticist/

About the host:

Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.
Contact her at: https://www.linkedin.com/in/saumya-multiplierai/