• Physical Therapists - The Hairdressers of Healthcare

  • Apr 15 2024
  • Length: 19 mins
  • Podcast

Physical Therapists - The Hairdressers of Healthcare

  • Summary

  • Patients will tell you anything. It is shocking the "secrets" they tell you.

    In this episode, I will go over the value of this relationship and how you can leverage the relationship to grow your practice.

    Physical Therapists as "Hairdressers of Healthcare"
    : Discusses the unique, trust-based relationship physical therapists build with patients, akin to hairdressers, due to the personal nature of their interactions.

    Marketing Challenges: Addresses the difficulties in standing out in a crowded market, the high costs of traditional marketing, and the often low return on investment from paid social media campaigns.

    Effective Use of Marketing Budgets: Critiques the common practice of outsourcing marketing tasks like social media ads and emphasizes the importance of understanding marketing to maintain control over patient acquisition.

    Crafting Effective Offers: Suggests refining the messaging and offers in advertisements to convert leads into patients more effectively.

    Lead Management: Highlights the importance of properly managing and converting incoming leads, especially those that are weak or come from free service offers.

    Leveraging Existing Patients for Referrals: Advocates for using satisfied patients as a marketing resource to attract new patients without the heavy costs associated with traditional marketing.

    Building Rapport and Trust: Discusses the importance of building deep, trust-based relationships with patients to facilitate word-of-mouth referrals.

    Communication Skills and Personal Connections: Emphasizes the need for physical therapists to be good listeners and communicators to foster relationships that encourage referrals.

    The Art of Asking for Referrals: Provides strategies on how to comfortably ask patients for referrals to bring in new business without appearing forceful.

    Training Staff on Communication and Referrals: Advises on training staff to enhance their communication skills and confidence in asking for referrals.

    Sales as a Positive Interaction: Reinterprets sales as a helpful and necessary interaction in healthcare, encouraging a more proactive approach to patient referrals.

    Feel free to reach out for assistance on building a referral-based practice and mentions an upcoming system to boost referrals even more effectively.

    Coaching Program #1

    Coaching program post-roll #1

    Schedule a consult with Shaun by visiting https://ptpracticesuccess.com

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