• Pilot Episode 3 - Strategies for Niche Business Marketing

  • Oct 31 2024
  • Length: 29 mins
  • Podcast

Pilot Episode 3 - Strategies for Niche Business Marketing

  • Summary

  • In the third "pilot" episode of ⁠Comms Question Time⁠, the panel dives into two fascinating problems from listeners.

    First, they offer guidance to a legal tech startup struggling to convince its target market to adopt a new client management system. Then, they tackle how a premium pet food brand, led by scientists, can stand out when their advertising and marketing efforts aren't hitting the mark.

    On our panel today are Helen Barnett from the UK, a content strategist and former Associate Editor at the Daily Express, Jon Woodroof from the Netherlands, founder of a PR and marketing agency TwoTone, and Komal Lath from Mumbai, founder of Tute Consult, a blended marketing company.

    Comms is the essential skill for any organisation navigating today’s marketing landscape. This episode is packed with insightful advice on how to leverage your story to reach your ideal audience and practical tactics to break through in competitive markets.

    If you’re looking to experiment with comms or have a comms problem to solve, this is the show for you.Submit your questions, or find out more at ⁠⁠commsquestiontime.com⁠⁠If you want to reach out to a particular panellist, they have all agreed to be contacted in the following ways: Komal Lath - https://tute.co.in/ Helen Barnett - https://www.helenbarnettmedia.co.uk/Jon Woodroof - https://www.twotoneams.nl/

    #pr #comms #marketing #communications

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