Kevin Rapp is an experienced creative director who has developed branding and content strategies for both emerging startups and established Fortune 500 corporations, including notable names like Netflix and Twitter. His methodology leverages systems thinking to create modular content that can be adapted for various channels. Kevin's techniques are designed to produce a higher volume of content while minimizing costs, optimizing budget efficiency. He also brings expertise in enhancing content performance, making him an indispensable resource for any creative initiative.

What You'll Learn:

• How to better articulate the business value of creative work.
• The impact of cultural and systemic factors on creatives' careers.
• Strategies for creatives to navigate and advocate within the business landscape.
• Insights into leveraging personal experiences and professional challenges to foster career growth.

Episode Overview:

In this thought-provoking episode of the Pixel Retentive Podcast, hosts Carl and Ross engage in a deep dive with Kevin Rapp, co-founder and chief creative officer of the creative agency Ultra Friends. They explore the often overlooked value of creativity in business, the systemic challenges creatives face, and strategies for articulating and enhancing their professional worth.

Matt Vojacek is the Founder and Creative Director of Made by Things, where he merges his passion for creativity with his roles as an entrepreneur, husband, and father. He prides himself on being a creative thinker and continuously strives to live up to the aspirations of his 12-year-old self. Every day, Matt is dedicated to shaping a world that his younger self would be proud to see, driving innovation and leadership in the creative industry.

What You'll Learn:

• Different approaches to managing creative teams and processes.
• How personal experiences shape professional growth and creative output.
• Strategies for adapting business models in response to personal challenges and industry demands.
• The importance of creating a supportive and flexible work environment in creative industries.

Episode Overview:

In this engaging episode of the Pixel Retentive Podcast, hosts Carl Cleanthes and Ross Ciuppa sit down with Matt Vojacek, founder and creative director of Made By Things. Watch as they explore the intricacies of creative processes in digital studios, the journey of adapting to and overcoming professional challenges, and the personal stories behind the artists' inspirations and motivations. Key moments include a heartfelt discussion on personal losses and how these have influenced their creative outputs and business philosophies.

Brandie Grace Wong is the dynamic founder of Totally Brand It, an Operations and Strategy Agency that specializes in boosting agency revenues and optimizing operational efficiency. With a diverse entrepreneurial background that includes everything from selling healthy coffee to photography and custom t-shirts, Brandie's journey reflects a steadfast commitment to adding value and making a positive impact. An advocate for continuous growth and helping others build wealth, Brandie's multifaceted life blends intense business acumen with a passion for rugby, art, and living life to the fullest.

What You'll Learn:

• Transitioning skill sets from photography to filmmaking.
• The impact of AI on business operations and creative processes.
• Strategies for authentic business growth and efficient operation management.
• How to leverage AI for better efficiency and scalability in creative businesses.

Episode Overview:

In this episode of the Pixel Retentive Podcast, hosts Carl and Ross together with their guest Brandie Grace Wong dive deep into the nuances of running a creative business, with a particular focus on operations, strategy, and the effective integration of systems for scaling businesses efficiently. Brandie shares her journey from photography to filmmaking, discusses the pivotal role of AI in streamlining operations, and offers insights into sustaining authentic business growth through strategic innovations.