“Your business is not about tasks. It is about finding the big rocks to move the needle. And so much of what's on the task list does not create business.”

–Christine Campbell Rapin

Are you spending the time on the right things in your business? So many of us think that we could move faster if we just had more time. I’m talking to business advisor Christine Campbell Rapin about building a sustainable business.

It’s not about going in 150% all the time. It’s not about perfecting social. It’s not about being everywhere all the time. In fact, the most important thing for you to do might not even be on your to do list.

Christine shares the two essential things she thinks entrepreneurs need to focus on. We dig into the need to sell, into money changing hands. She asks: what can you do today that is simple, repeatable, boring, predictable, that moves the needle? Because movement is the key.

We talk about:

• Why posting on social media isn’t making an offer
• Asking: Who can I connect with today?
• Marketing is about moving the right people toward you (and the wrong people away)
• Building a circle of influence and controlling your digital footprint
• Why you need to make more offers than you are today
• Selling instead of creating something new

ABOUT CHRISTINE

Christine Campbell Rapin is an energetic, tell-it-like-it-is business advisor, mentor, consultant, speaker and 3x international best-selling author with more than 25 years’ experience in marketing, sales and operations working with start ups to the biggest companies on the planet. She’s supported over 400 companies to create a combined revenue more than $1B and believes business growth CAN be elegantly simple when you focus on the 3 non-negotiable business foundations that build a client growth engine.

LINKS

• Website: https://www.christinecampbellrapin.com
• Instagram: https://www.instagram.com/christine.campbell.rapin
• LinkedIn: https://www.linkedin.com/in/christinecampbell1
• Youtube: https://www.youtube.com/@christinecampbellrapin
• Spotify: https://podcasters.spotify.com/pod/show/christine-campbell-rapin

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Action is where change happens.

Even though we want big change, it’s really little things done over and over that make the difference. So pick a doable thing. Put it in your calendar. Weave it through your days for a week and then move on to the next one. It will have a snowball effect.

Here are three Doable Changes from this conversation:

• HONEST ASSESSMENT. Take a look at your to-do list for your business and where you are spending most of your time. Is any of that making an offer? Is any of it moving the right people closer to buying? Then look at your audience. Are you talking to the right people?
• INCREASE YOUR CIRCLE OF INFLUENCE. You get to decide how you do this: networking, strategic alliances, partnerships. Pick something. Schedule time each week to reach out and connect with these people. Build...

Instead of forcing yourself into the January 1st narrative or waiting for the 'perfect time,' discover how seasonal planning can honor your unique rhythm and help you align with your true desires. I share why I believe 90-day planning is more effective than annual resolutions, how to identify and honor the season you're in, and why this process allows you to evolve with ease.

Whether it’s designing a season of creativity, nurturing, or bold action, this episode will guide you through creating a holistic plan that feels good and works. You'll also learn the key steps to making time a container for your dreams. Tune in for inspiration, a practical process, and a new way of thinking about time and growth.

“Having a streamlined, functional, spacious home literally improves your life on every level.”

–Shira Gill

Is decluttering your home on your list? So often I’m talking with women about big business goals and the thing that keeps coming up is their full closet, the cluttered living room, or all the boxes in the basement.

I asked organizing expert Shira Gill about why we get stuck on this idea — and what we can do about it. She said: “A disorganized space signals to our brain that our work is never done. Having a streamlined, functional, spacious home literally improves your life on every level.”

Decluttering your home can help you lose weight, get your finances in order, improve a relationship, or start a business. Even with that motivation it’s not easy, but Shira has amazing tips for our biggest stumbling blocks.

We talk about:

• The big reasons we have a hard time letting go: How our identity gets tangled with our stuff and the scarcity mindset of “what if I need this someday?”
• Asking yourself what life you want to lead now or in the future — and whether the stuff is part of that life (or part of your life for this season)
• How to get rid of hard to rehome things and setting boundaries around getting things out of your house
• Clearing a microspace (less than a room) at one time
• Getting into a decluttering flow and creating common ground around what “decluttered” means for shared space
• Decluttering our digital spaces

ABOUT SHIRA

Shira Gill is a world-renowned organizing expert and the bestselling author of three books: Minimalista, Organized Living, and LifeStyled. She’s a sought-after expert for media outlets and has been featured by Good Morning America, The Wall Street Journal, TIME, People, Forbes, goop, Architectural Digest, Oprah Daily, Vogue, and The New York Times. Her popular newsletter The Life Edit has subscribers from all 50 states and 140 countries.

LINKS

• www.shiragill.com
• @shiragill
• Newsletter + Community
• Organized Living
• Minimalista
• LifeStyled

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Change comes from action.

Doable changes are things that you can add into your life, one at a time to make micro shifts and really create a ripple effect that will create a big change over time. Choose one that really piques your interest and roll with it.

Here are three Doable Changes from this conversation:

• PICK A MICROSPACE TO DECLUTTER. Instead of biting off too much — your whole house, or even a whole room — pick something more specific, like the coats in the entry way. This is a lot more manageable and you can get some wins.
• CREATE A BOUNDARY. Sometimes we get so caught up in selling something or getting rid of it the right way or we choose what to get rid of but then it sits in a bag....