• Plan for the Best, Prepare for the Worst: Mastering Proactive vs Reactive Comms

  • Feb 27 2025
  • Length: 24 mins
  • Podcast

Plan for the Best, Prepare for the Worst: Mastering Proactive vs Reactive Comms

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  • Summary


  • 1 big topic: We're exploring the nuanced difference between proactive planning and reactive responses. In a world where every comms moment counts, understanding when to lead the narrative, and when to pivot, is crucial.

    Jennifer Kaplan, CEO of Evolve PR and Marketing, shares her 25+ years of expertise on turning potential PR disasters into brand victories.

    What to expect:

    • Real-Life Examples: From pre-launch buzz for museum exhibits to crisis pivots that save reputations, Jennifer breaks down how proactive planning drives results.
    • Actionable Advice: Get practical steps for building a comprehensive communications strategy. Learn how to forecast challenges, craft timely messaging, and maintain authenticity even when the unexpected happens.
    • The Balancing Act: Discover why a touch of spontaneity can be as effective as a pre-scripted planand how to balance genuine voice with structured messaging.

    Key Takeaway: In today’s real-time media environment, owning your narrative before it owns you isn’t just smart. It’s essential.

    Tune in now for a candid, no-holds-barred conversation that challenges conventional PR wisdom and empowers you to control your brand’s story from the get-go.
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