Plan for the Best, Prepare for the Worst: Mastering Proactive vs Reactive Comms
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to Cart failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Please try again
Unfollow podcast failed
Please try again
Plan for the Best, Prepare for the Worst: Mastering Proactive vs Reactive Comms
-
Narrated by:
-
By:
About this listen
1 big topic: We're exploring the nuanced difference between proactive planning and reactive responses. In a world where every comms moment counts, understanding when to lead the narrative, and when to pivot, is crucial.
Jennifer Kaplan, CEO of Evolve PR and Marketing, shares her 25+ years of expertise on turning potential PR disasters into brand victories.
What to expect:
- Real-Life Examples: From pre-launch buzz for museum exhibits to crisis pivots that save reputations, Jennifer breaks down how proactive planning drives results.
- Actionable Advice: Get practical steps for building a comprehensive communications strategy. Learn how to forecast challenges, craft timely messaging, and maintain authenticity even when the unexpected happens.
- The Balancing Act: Discover why a touch of spontaneity can be as effective as a pre-scripted planand how to balance genuine voice with structured messaging.
Key Takeaway: In today’s real-time media environment, owning your narrative before it owns you isn’t just smart. It’s essential.
Tune in now for a candid, no-holds-barred conversation that challenges conventional PR wisdom and empowers you to control your brand’s story from the get-go.
adbl_web_global_use_to_activate_T1_webcro805_stickypopup
No reviews yet