Dr. Jim McDannald, a podiatrist and marketing expert, joins Dr. Jeff Dikis to discuss the importance of marketing for podiatrists. Dr. McDannald shares his journey from practicing podiatry to starting his own marketing company, Podiatry Growth. He emphasizes the need for podiatrists to have a solid online foundation, including a well-designed website and a Google Business Profile. He also highlights the importance of patient reviews and how they can impact a practice's visibility. Dr. McDannald provides insights on search engine optimization (SEO) and how to improve rankings on Google. Overall, the conversation focuses on the key marketing strategies that podiatrists should consider to attract and retain patients. Dr. McDannald discusses effective marketing strategies for podiatry clinics and emphasizes the importance of building trust and making connections with potential patients before they even walk into the clinic. McDannald highlights the role of online presence, including websites, Google ads, and SEO, in attracting patients. He also mentions the value of targeted advertising on platforms like Facebook and Instagram. While traditional marketing methods like billboards and mailers can still be effective, McDannald suggests focusing on genuine connections and referrals from non-medical providers. He concludes by recommending three key strategies: knowing your practice goals, establishing a strong online foundation, and working with a knowledgeable marketing consultant.

Check out www.PodiatryGrowth.com for more info!

Dr. Jim Marino, a retired orthopedic surgeon, shares his journey in orthopedics and his experience with polio. He discusses the development of the Salk polio vaccine and its unintended consequences. Dr. Marino explains the importance of history taking in diagnosing and treating spine-related peripheral neuropathy. He also talks about his passion for invention and his involvement in developing minimally invasive techniques and instruments for spine surgery. Dr. Jim Marino discusses the challenges of autologous bone harvesting and introduces the Corex device, a percutaneous minimally invasive bone harvesting tool. He explains how the device works and demonstrates its use on a simulator. Dr. Marino also shares his thoughts on bone graft substitutes, PRP, and bone marrow aspirate, emphasizing the importance of autologous cancellous bone for optimal bone grafting. Song: Crown Keeper by Ghost Beatz 5A8J2GS8AKMM8AQE

The hosts are joined by Dr. Drew Lundquist, the Chief Medical Officer of the Mankato Clinic and Clinical Director of Nabla as he discusses his roles and how he came to be in those positions. Dr. Lundquist shares his journey of transitioning from a practicing physician to an administrative role and the challenges and rewards that come with it. He also discusses his involvement in starting a device company, called Sky Surgical. They discuss AI in healthcare and how it has the potential to enhance patient care and improve clinical workflows. It can be used as a tool to assist physicians in tasks such as documentation, diagnosis, and treatment planning. The integration of AI into medical practices can lead to more efficient and accurate healthcare delivery. With his role at Nabla, Dr. Lundquist is working to expand the role that AI plays in everyday healthcare.