They say "The💰💰💰is in the list." Are you maximizing the potential of email lists and newsletters for your clients?

The importance of capturing listeners' email addresses can't be underestimated! Personalized welcome sequences ensure engagement and retention that eventually turns into a super-fan who will participate in whatever your client is offering.

Paul Gowder has been harnessing the power of newsletters for years - and comes on the show to share strategies for converting listeners into email subscribers.

Learn how to repurpose past podcast episodes into valuable content that can drive traffic and increase engagement rates. Plus, explore how effective email lists can boost a podcast's reach and complement other marketing efforts, like social media and live streams.

• Why an email list is crucial for growth and how to effectively capture subscriber emails
• The role of personalized welcome sequences and consistent content delivery to build and retain audience engagement
• Repurposing podcast content in newsletters to continually drive traffic (and provide it as a service to your clients)!

(00:00) Paul’s 25+ Years of Growing a List

(06:11) Improving Email Welcome Sequences

(07:24) Converting Podcast Listeners to Subscribers

(10:22) Maximize Podcast Reach with Newsletters

(13:11) Engaging Personally via Newsletters

(19:18) Maximizing Newsletter Value

(26:10) Automated Subscriber Management Solutions

For over 25 years, Paul has been the driving force behind PowWows.com, the largest online community celebrating Native American culture, arts, and traditions. What started as a passion project has grown into a thriving hub, connecting millions of people with the beauty and spirit of Pow Wows.

Paul knows the power of community—because he built one of the most engaged online spaces in the world. His expertise in website development, content creation, social media, and email marketing has not only fueled the success of PowWows.com but also helped countless entrepreneurs grow their own online businesses.

A pioneer in live streaming, blogging, and podcasting, Paul brings the energy of Pow Wows directly to millions of viewers through his website and YouTube channel. With hundreds of Pow Wows visited across North America, he captures and shares the sights, sounds, and stories that make these gatherings so special.

But Paul isn’t just about building communities—he’s about empowering others to do the same. Through public speaking and consulting, he shares his hard-earned insights on navigating the highs and lows of running an online business.

Learn more from Paul at paulgowder.com/podcast

*Riverside.fm to record

We used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan.

*Castmagic.io for show notes

Castmagic assisted in the crafting of this episode description. It probably saved me 30 minutes by giving me a summary to start with and a list of chapters (which helps with the body of the description). Click on the *link above to see how it works for yourself!

What makes a podcast episode truly engaging - and keeps listeners coming back? The importance of maintaining a structured yet flexible format can’t be stressed enough by our guest, Wendy Wawrzyniak.

Our discussion, no matter which way we turned, ended up landing on one form of consistency or another. Consistency not only enhances a listener’s enjoyment but can also promote sustainability and growth.

Guess what: Consistency also benefits Podcast Editors like you too!

• Why predictability in podcast formats keeps audiences engaged and builds community
• The role of podcast editors as managers and consultants to improve show structure and format
• Tips to streamline production and make better podcasts

(00:00) "Podcast Consistency Over Structure"

(06:07) Keeping listeners engaged mid-episode

(07:20) Consistency: The way to earn Trust with an audience

(10:38) When a podcast changes their episode format

(12:37) Using a compelling clip as a “cold open”

(14:55) How consistency during recording benefits the Podcast Editor

(18:31) Insight on Directing a Podcast

Wendy is an experienced educator, speaker, and consultant, specializing in AP History instruction and content creation strategies. As the founder of AP History Help, she provides online courses, tutoring, and resources to help students excel in AP History courses.

With a background in virtual teaching and curriculum development, Wendy has also created The World is Your Classroom, where she has expanded her expertise to the podcasting world, speaking twice at Podfest and serving as an education consultant for conferences.

She is now leveraging her experience to help podcasters improve their show structure, audience engagement, and presentation skills.

Find her at https://TheWorldisYourClassroom.net

• Connect with Wendy on Instagram
• Connect with Wendy on Facebook
• Connect with Wendy on LinkedIn

• Can you find the content edit points? Send Steve an email with the timestamp(s)
• Want to watch the entire 32 minute, unedited video recording? Email Steve

*Riverside.fm to record

We used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan.

*Castmagic.io for show notes

Castmagic assisted in the crafting of this episode description. Of course, we removed the phrases “Join us as we dive into”, “Uncover the secret behind” and “elevate your podcasting game” - because we also edit our copy!

What are the consequences of hiring the wrong client? What if you need to make money but don't have any good clients yet? Do you start with UpWork or Fiverr?

Ashley Dickerson-Ellison shares some great stories about leaving her teaching job when they moved overseas for a couple years. She starting her podcast editing business and did what many of us do: Offered services on UpWork.

Make sure you stay to the end for the story about the guy who interrupted her trip, then came back and asked if she had references. It's a horrible, but funny story I think we can all relate to.

• The cost of lower-value clients on commodity job websites
• The mental shift from an employee to self-employed mindset
• Building a personal brand with a podcast and website
• The importance of getting help

Episode Notes: https://podcasteditorsmastermind.com/episode/the-mental-health-of-hiring-the-wrong-client

Ashley Dickson-Ellison has been in the podcasting world since 2018 with the launch of Unabridged, a podcast about books.

She has 17 years of working in education before transitioning to full time podcast work in 2021.

Ashley founded and runs Unabridged Digital Media Solutions, LLC, where she supports podcast launches, offers podcast consultations and strategy support, and provides ongoing podcast management with a full suite of services for several partners.

In her free time, you'll find Ashley exploring the world and spending time outside with her life partner and two daughters. Find her at https://www.ashleydicksonellison.com

Connect with Ashley:

• https://www.ashleydicksonellison.com

Mentioned in this episode:

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