Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

By: Jeremy Enns & Justin Jackson | Podcast Growth Marketing & Promotion Experts
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  • Summary

  • It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2025 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data say about how to structure your show and episodes? Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the annual Podcast Marketing Trends Report, our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the latest report at podcastmarketingtrends.com.
    © 2025 Jeremy Enns & Justin Jackson | Podcast Growth, Marketing & Promotion Experts
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Economics Marketing Marketing & Sales
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Episodes
  • The Real Odds of Succeeding as a Podcaster (& How to Beat Them) | Podcast Strategy

    The Real Odds of Succeeding as a Podcaster (& How to Beat Them) | Podcast Strategy
    Apr 30 2025

    One in ten music albums makes its money back. The same is true for startups and movies. But what about podcasts?

    Is it possible for any of us to create a successful show? Or are the odds always going to be stacked against us, with only a tiny fraction of shows breaking through to the mainstream?

    In this episode, we break down the odds behind creating both a successful show and a successful career as a creator, and explore exactly what you can do to stack the deck in your favour.

    📊 What did you think of this episode? Click to cast your vote:
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    Topics Covered

    00:00 The odds of success as a creator
    04:59 The data behind exceptionally successful podcasts
    13:21 Why you should quit more projects (and podcasts)
    21:19 The traits of exceptional podcasts
    31:56 Increasing your luck surface area
    37:42 The traits of exceptional creators
    47:47 Tapping into your unique personal genius

    ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️


    Resources

    Brandon Sanderson Lecture Series
    Nathan Barry
    Seth Godin
    Shaan Puri
    Jason Roberts
    Ozan Varol
    Awaken Your Genius
    The Tim Ferriss Show
    Acquired
    My First Million
    Podcast Movement Conference

    Subscribe to Podcast Marketing Trends Explained

    Check out the Podcast Marketing Trends 2024 Report

    Subscribe to the Scrappy Podcasting Newsletter

    Try Transistor.fm for free for 14 days

    ✍️ Leave your feedback for the show: **http://podcastmarketingtrends.com/feedback**
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    1 hr and 1 min
  • Is It Just Harder to Grow a Podcast Now (& If Not, Where Are the Hidden Opportunities)? | Podcast Strategy

    Is It Just Harder to Grow a Podcast Now (& If Not, Where Are the Hidden Opportunities)? | Podcast Strategy
    Apr 23 2025

    Over the past year, median podcast growth rates were nearly flat. In other words, the typical show experienced almost zero growth over the previous 12 months.

    If you’ve been in podcasting for a while, this might correspond with your feeling that it is harder to grow today than it once was. And yet… while growth may have slowed for the typical show, there are others that are unlocking more and faster growth than ever before.

    So what’s going on here? And what do we as creators need to do to tap into the potential for growth that exists?

    📊 What did you think of this episode? Click to cast your vote:
    🤩 Nailed It!
    🙂 Solid
    🥱 Meh
    😒 Do better


    Topics Covered

    00:00 Is It Harder To Grow Now?
    01:56 Growing in 2008 vs 2025
    03:49 What the data says about growth rates
    08:33 Two reasons it might be harder to grow now
    13:14 The two types of competition today
    15:56 Keeping up with changing tastes and expectations
    21:38 Diagnosing your growth problem
    24:55 A tried and true way to differentiate
    28:35 Opportunities to grow a podcast today
    33:49 A sneaky approach to testing big changes
    35:16 The worst thing that can happen to your show
    38:43 The opportunities of podcasting for your business

    ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️


    Resources

    • The Tim Ferriss Show
    • This American Life
    • Mel Robbins’ podcast
    • Headliner
    • Descript
    • The Law of Shitty Click Throughs by Andrew Chen
    • Atomic Habits by James Clear

    Subscribe to Podcast Marketing Trends Explained

    Check out the Podcast Marketing Trends 2024 Report

    Subscribe to the Scrappy Podcasting Newsletter

    Try Transistor.fm for free for 14 days

    ✍️ Leave your feedback for the show: **http://podcastmarketingtrends.com/feedback**
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    49 mins
  • What Everyone’s Getting Wrong About Video Podcasting & YouTube | Podcast Strategy

    What Everyone’s Getting Wrong About Video Podcasting & YouTube | Podcast Strategy
    Apr 16 2025
    Video is changing podcasting, probably forever and probably in ways we can’t predict. But while conversations and debates about the risks and upsides to creators as well as the industry as a whole are inescapable right now, they all seem to be missing the key point: That this isn’t a conversation about different consumption mediums and file delivery formats.It’s a conversation about YouTube as a platform, and the power, influence, and magnetism it exerts on every person on the internet.📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do betterTopics Covered00:00 Is video podcasting a threat or opportunity? 04:21 Video’s impact on podcast discovery 07:49 YouTube's dominance over content consumption 10:26 Leveraging YouTube for podcast growth 18:03 The future of podcasting on YouTube 34:16 The opportunities pitfalls of short-form content 37:28 YouTube vs. podcast content 42:41 The long-term value of “slow content” 45:06 Case study: Jay Clouse’s YouTube strategy 51:45 Case study: Chris Stone's YouTube strategy 56:08 What is a podcast anymore, anyways?⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourceTom Webster Mark Manson Mr. Beast Mark Asquith from Captivate Jay Klaus of Creator Science Philip Pape of Wits and WeightsAustin Kleon April Dunford's book, "Obviously Awesome" Additional ResourcesSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedbackPodcast Strategy The difference between an effective show—one that does the job you created it to do—and one that is an endless drain on your time, energy and bank account comes down to your strategy… or lack thereof. Strategy is an oft-misunderstood term that encompasses, guides, and grounds the intentional decisions around every aspect of your show and marketing, including your show concept, positioning, format, content strategy, packaging, monetization strategy, promotion, and more. In short, the answers to any marketing question are based in your strategy. Which means without a clearly defined strategy, you’re shooting in the dark, and unlikely to ever get the results you’re looking for from your podcast, whether that’s audience growth, customer acquisition, or both.About Podcast Marketing Trends ExplainedPodcast Marketing Trends Explained is a podcast about data-driven podcast marketing, growth, and monetization. In every episode, we take a peek under the hood of one data point from the Podcast Marketing Trends Report and dig into what it can tell us about how to market our shows better, and grow them faster.On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition.The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm.
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    1 hr and 10 mins
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