• Podcast Super Fans Are Super Spenders

  • Mar 18 2025
  • Length: 12 mins
  • Podcast

Podcast Super Fans Are Super Spenders

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  • Summary

  • In this episode of Marketing Insights for Innovators, we dive into the power of podcast super fans—and why they’re a goldmine for advertisers. Learn how heavy podcast listeners, those tuning in for more than eight hours per week, are 60% more likely to buy advertised products online and 71% more likely to purchase in-store. We explore why podcasts create a unique bond with listeners, offering brands unmatched credibility and authenticity throughout the consumer journey. Discover why super fans aren’t just loyal—they’re spenders.
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