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In this post presentation Q&A, Ingmar Klaasen, VLDC Co-founder, talks with Kunal Shah of SPK Valo about his presentation on the art of perceptual transformation in lighting design. Through Kunal's journey from the Netherlands' LuxLab to establishing his own practice in Hyderabad, uncover the pivotal role of architectural storytelling and how it can revolutionise client involvement and empower budding designers. Explore Kunal's unique insights into the cultural dynamics between Western and Indian lighting design approaches, and how understanding these nuances can create impactful lighting solutions.

Join our engaging conversation with Kunal as he shares his experiences navigating the challenges of catering to diverse lighting preferences. Learn about the importance of communication and the use of storytelling as a tool in the design process. Kunal delves into the layered approach to lighting, highlighting the significance of understanding cultural filters to align design strategies with regional preferences. Whether you're a seasoned professional or an aspiring designer, this episode promises valuable insights into the transformative power of storytelling in lighting design.

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