Ready to level up your writing game with some seriously effective copywriting strategies? In today’s episode, I’m chatting with Linda Malone, founder of The Copy Worx, about what makes copywriting truly work.

We explore the nuances between content writing and copywriting - focusing on how to create messages that don’t just grab attention but actually drive action. Linda’s breaking down some go-to copywriting frameworks like PAS and AIDA and explaining why understanding where your audience is at in their awareness journey is a game-changer. Plus, we're talking about the role of AI in copywriting: how Linda uses it daily, what it does (and doesn’t) do well, and common mistakes to watch out for.

This episode is full of tips and copywriting strategies that will help you refine your copywriting skills. Tune in now!

Topics covered in this episode:

• The key differences between content writing and copywriting, and why it matters for your therapy or coaching business?
• How you can leverage the PAS and AIDA copywriting frameworks to create compelling marketing copy.
• The stages of customer awareness you should consider when crafting your copy.
• How AI is transforming the copywriting industry, and the role human creativity plays.
• The common copywriting pitfalls that could be costing you conversions.
• How you can craft a call to action that truly resonates with your audience.
• Resources and copywriting strategies that can help you write more effective, customer-focused copy.

CONNECT WITH LINDA MALONE:

Visit the website: https://thecopyworx.com

LinkedIn: Linda Melone

Podcast: B2B Marketing & Copywriting Podcast

Freebies: https://thecopyworx.com/resources

CONNECT AND WORK WITH CARLY

💕 Join the Therapist to Coach Accelerator Facebook Group.

💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

💕 Interested in learning more about Carly Hill? Head over to the website.

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💕Get the step-by-step process of how to transition from therapist to coach in my book