• Private Equity Marketing Secrets with Shiv Narayanan of How To SaaS

  • Sep 19 2024
  • Length: 30 mins
  • Podcast

Private Equity Marketing Secrets with Shiv Narayanan of How To SaaS

  • Summary

  • In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews Shiv Narayanan, the Founder and CEO of How To SaaS, a strategic consulting firm that helps private equity firms scale their portfolio companies. Shiv, with his background as a marketing leader and experience in private equity, shares how marketers can become more valuable by tying everything they do to business outcomes. He explains how private equity firms approach value creation, emphasizing the importance of data-driven decision-making, financial tracking, and focusing on key value drivers like customer acquisition, expansion, retention, and referrals. Shiv also stresses the need for marketers to adopt a broader view of their role, understanding the overall business objectives and how marketing can contribute to every aspect of the company's growth and profitability.
    Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Private Equity Marketing Secrets with Shiv Narayanan of How To SaaS

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.