• Private Practice Elevation with Daniel Fava

  • By: Daniel Fava
  • Podcast

Private Practice Elevation with Daniel Fava

By: Daniel Fava
  • Summary

  • Daniel Fava from Create My Therapist Website is on a quest to uncover the best website and online marketing strategies so you can grow a successful private practice and do the work you love. Discover how you can build an effective website for your therapy practice, attract the right clients through content marketing and blogging tips, develop passive streams of income and attract more of your ideal clients just by being your amazing self. Other topics for discussion include SEO (search engine optimization) for private practice, finding your niche, website design, conversion tactics, outsourcing and more to help you create an impact and grow your income with your therapy, counseling, healing or physical therapy business.
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Episodes
  • 174. Embracing the Digital Revolution in Mental Health: What Therapists Need to Know with Amity Cooper
    Nov 22 2024

    In this episode, Daniel Fava addresses a common concern many therapists have—technology.

    It's no secret that a lot of therapists shy away from new digital tools, whether it’s due to fear of change, lack of time to learn, or simply feeling like technology doesn’t fit into their practice. But what if embracing tech could make therapy more efficient, engaging, and accessible?

    Daniel chats with Amity Cooper to explore this, who shares her insights on how therapists can leverage technology like AI and virtual reality to enhance their work and improve client care.

    Amity is a professional counselor with a diverse background in business and mental health. Holding dual master's degrees in Clinical Mental Health Counseling and Conflict Resolutions, she has traversed a career path from marketing and product development to the mental health field.

    Her entrepreneurial background has not only given her a fresh perspective on therapy but also led her to coin the term "Therapreneur," which describes therapists who embrace both clinical work and entrepreneurship.

    Throughout the episode, Amity shares how therapists can benefit from thinking like business owners while still delivering high-quality care to clients. She believes that combining therapeutic expertise with smart business practices can help therapists run thriving, sustainable practices.

    But the conversation doesn't stop there! Amity and Daniel dive into some cutting-edge topics like AI (artificial intelligence) and VR (virtual reality) and how these technologies are starting to transform the therapy space.

    While technology can feel intimidating to some, Amity encourages therapists to push past their fears and embrace the future. Whether it's using AI-powered chatbots or note-taking tools that simplify admin work or introducing clients to VR experiences that create immersive therapeutic environments, there's a lot of potential for these tools to elevate therapy practices.

    This conversation will help you shift your mindset and see how integrating these tools can empower both you and your practice.

    Key Takeaways:
    • Innovation in Therapy: Amity Cooper wants therapists to think beyond the therapy room and adopt a "Therapreneur" mindset. By blending therapy skills with business know-how, therapists can build successful and innovative practices.

    • AI as a Co-Pilot: AI isn't something to be afraid of! Amity talks about tools like ChatGPT and Decipher AI, which can help therapists manage their workload by automating tasks like writing, engaging with clients, and even creating content for blogs or social media. This frees up time for therapists to focus on what matters most—helping clients.

    • The Power of VR: Imagine being able to take your clients into a fully immersive environment where they can safely confront their fears or practice new skills in a controlled space. That's the power of virtual reality in therapy, and it's opening up new possibilities for enhancing client experiences.

    • Bridging the Tech Gap: The mental health industry has been slow to adopt new technologies, and Amity believes it's crucial to close that gap. By staying current with tech advances, therapists can improve their services and meet clients' evolving needs.

    • Empowering the Profession: One of the biggest takeaways from this conversation is that therapists should be part of the technological revolution in mental health. If clinicians don’t embrace these changes, there’s a risk that tech companies might take the lead and leave therapists out of the equation. Amity’s message is clear—therapists need to be involved in shaping the future of their field.

    Links mentioned in this episode:
    • Clinical Career Collective Website

    • Do This First Bootcamp

    • Clinical Career Collective on Facebook

    • Connect with Amity on LinkedIn

    • Amelia by XRhealth

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    45 mins
  • 173. How Google's Core Update Could Impact Your SEO Strategy
    Nov 8 2024

    In this episode of the Private Practice Elevation podcast, we delve into the significant recent changes in the SEO landscape due to Google's latest core update.

    If you've relied heavily on optimizing for specific keywords or building backlinks, sorry, but it's time to reevaluate your strategy. Google's new focus pivots towards content that is genuinely useful, relevant, and expertly crafted to serve users' needs.

    Understanding these shifts is crucial for private practice owners aiming to maintain or improve their website rankings.

    Daniel provides an in-depth look at how these updates could affect your SEO efforts and offers expert advice on adapting to these changes.

    By emphasizing the importance of creating high-quality, relevant content and a seamless user experience, he guides listeners through what it takes to stay ahead in the evolving SEO game.

    Key Takeaways:
    • Relevance Over Keywords: Google's algorithm now prioritizes understanding the user's intent and providing relevant answers over just matching keywords.

    • Helpful Content: Your website content must come from a place of authority and offer genuine solutions to users' problems to be considered valuable.

    • User Experience: How fast your site loads and how easily users can navigate it play a critical role in maintaining good SEO rankings.

    • AI Content: While AI-generated content is acceptable, it must be thoroughly fact-checked and enhanced with your expertise to be effective.

    • Adapting to Changes: Regularly reviewing and updating your content to ensure it remains relevant and valuable is crucial for dealing with fluctuations in SEO rankings.

    Links mentioned in this episode:
    • 148. What Therapists Need to Know About AI w/ Rebekah Hudson

    • How Does Google’s Helpful Content Update Impact SEO? - Neil Patel article

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    25 mins
  • 172. The Hidden Risk of Registering Your Domain with Your Website Builder
    Oct 28 2024

    In this episode of The Private Practice Elevation Podcast, Daniel breaks down an important but often overlooked topic: why you should register your domain separately from your website builder.

    First, he explains the difference between a domain and web hosting in easy-to-understand terms.

    Think of your domain like the address of your practice online, while your web hosting is like the actual building where everything is stored.

    Keeping your domain registration separate from your website builder (like Squarespace or Wix) is a smart move, giving you more control over your online presence.

    Daniel shares why using a dedicated domain registrar, like GoDaddy or Namecheap, is better than bundling everything with your website platform.

    The biggest reasons? You’ll have more flexibility to switch platforms when your practice grows or changes, and you’ll get better security and support along the way.

    He also shares a real-life story about a client who ran into big problems when they needed to move their domain. Their website and email went offline for days because they had everything tied to their website builder. This could have been avoided with a simple change.

    By the end of the episode, you’ll have a clear plan for how to set up your domain and website the right way, helping your private practice run smoothly from the start.

    Key Takeaways:
    • Register your domain separately from your website builder to stay in control.

    • It’s easier to switch platforms, like moving from Squarespace to WordPress, when you use an independent domain registrar.

    • Don’t use your business email to set up your domain accounts. It’s better to use a personal email so you can always access it.

    • Companies like GoDaddy and Namecheap offer better security and support than bundling with website platforms.

    • Real-life examples show the problems that can happen if you don't separate your domain and website accounts.



    Links mentioned in this episode:
    • My Best Practice (EHR platform): privatepracticeelevation.com/mbpractice (with free 3 months offer)

    Private Practice Elevation Kickoff Call (Clarity Call for website or SEO help): privatepracticeelevation.com/kickoff

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    16 mins

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