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Welcome back to another episode of the Pro Athlete Interview Series, presented by Family Office Glove! Today, we’re joined by Carolyn, a former professional athlete turned successful entrepreneur, who has built a thriving business around health, wellness, and fitness. In this conversation, Carolyn shares her wealth of experience, offering invaluable advice to athletes looking to transition into business and entrepreneurs looking to make a lasting impact.

In this episode, we dive into:

The Growing Wellness Industry: Carolyn discusses how more people are prioritizing their health and wellness, creating an ever-expanding market for fitness and wellness services. Whether working out at home, in a gym, or using virtual platforms, this shift is reshaping the way we approach our well-being.

Pivoting and Market Adaptation: Drawing an interesting analogy to Starbucks facing a hypothetical mandate against caffeine, Carolyn talks about the importance of staying adaptable. She explains that while health and wellness are growing, businesses must constantly pivot to meet evolving consumer demands.

Aligning Passion with Career: Carolyn emphasizes the importance of pursuing a career that aligns with your values and passions, not just for financial gain, but for long-term fulfillment. She believes when your lifestyle mirrors the goals you're chasing, success becomes inevitable.

The Power of Mentorship & Feedback: For athletes transitioning to business, mentorship is crucial. Carolyn highlights the value of seeking advice from seasoned professionals and how being open to feedback and constructive criticism can dramatically improve your offerings.

Entrepreneurship in the Wellness Space: Carolyn shares her journey as a fitness entrepreneur, from side hustles in yoga and personal training to managing virtual services that scale globally. She talks about how to manage a service-based business and maintain quality while scaling rapidly.

AB Testing & Customer-Centric Messaging: Carolyn discusses how in the fitness industry, different people have different goals. Whether it’s injury prevention, mental performance, pregnancy, or sports performance, a one-size-fits-all message doesn't work. She stresses the importance of pivoting and A/B testing your message to ensure it resonates with your target audience.

Key Takeaways:

Mentorship and Networking: Surround yourself with people who can challenge you, give constructive feedback, and help you grow. Carolyn stresses the importance of having trusted advisors, whether they’re business mentors, attorneys, or industry peers.

Start with a Vision: Regardless of where you are in your career, start thinking long-term. Carolyn urges everyone to create a plan for their health and wealth, and stick to it—being proactive in both will pay off in the long run.

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