Prof Madhu Viswanathan of ISB - Marketing, AI, and modern MBA - The Thing With This One Is - Episode 3 - The Thing About Marketing in India Podcast By cover art

Prof Madhu Viswanathan of ISB - Marketing, AI, and modern MBA - The Thing With This One Is - Episode 3 - The Thing About Marketing in India

Prof Madhu Viswanathan of ISB - Marketing, AI, and modern MBA - The Thing With This One Is - Episode 3 - The Thing About Marketing in India

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 Madhu Viswanathan is a distinguished and popular professor at the prestigious Indian School of Business (ISB) in Hyderabad, India. With his vast experience in business and academia, Madhu shares his expertise on marketing strategy, digital marketing, new marketing trends, and learning from various campaigns. Madhu sheds light on how the B-school education is developing and what is special about ISB, one of the best business schools in the world. Students can listen to Madhu's views on how AI can be used to solve business case studies.Throughout the conversation, we dive deep into modern day marketing, exploring both the challenges and opportunities that professionals and students in today’s business world face.Whether you're a student looking to pursue a career in business or a professional interested in the latest trends in the marketing world, this episode is a must-listen!🔔 Don’t forget to like, subscribe, and hit the bell icon to stay updated on all our future episodes featuring thought leaders and industry experts.📌 Follow Madhu Viswanathan:LinkedIn: / madhu-viswanathan Instagram: / beerball X: https://x.com/beerbawlISB website: https://www.isb.edu/en.htmlMore about Madhu at ISB: https://www.isb.edu/en/research-thoug...Chapters00:00 Intro02:18 Journey from engineering to Ph.D to ISB08:18 The thing about linear thinking and alternate approaches10:50 The thing about working in academia and career prospects of Ph.D11:58 ISB - India's best B-school14:13 The thing about case studies18:13 Using AI to solve cases and a new open-book format22:02 The thing about competition at ISB - engineers vs. others25:17 Marketing has a marketing problem - Madhu explains what marketing is34:25 The thing about marketing ROI and attribution 38:49 Balancing creative and other aspects of modern marketing47:19 What's new in marketing?50:40 Madhu's favourite marketing campaigns56:00 BloopersEpisode 3 creditsGuest: Prof. Madhu ViswanathanHost: Ram Deshpande Edited and Directed by: Kedar Gavane Complete Production Control: Phanindra SamaTitle concept and music created by: Ram DeshpandeLocation: ISB, Hyderabad, India
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