In this episode, we dive deep into the importance of character and ethics in contracting. It’s frustrating to see those who claim to be elite contractors but fail to align their actions with their words. We’ll explore pointed questions that challenge our integrity: Have we ever avoided paying someone when we should have? Did we keep our promises regarding pricing?

Understanding how our reputation shapes our brand is crucial. As Rory Vaden emphasizes, it’s not just about logos or colors; it's about what others believe us to be. Join us as we uncover these vital truths.

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